Dialogue with a client in a regular banner
The Krible company presents a new advertising opportunity to the market - a service for communicating with visitors in a flash banner.
If you have already placed image advertising on popular sites, and want to increase the effectiveness of advertising investments, you can embed the communicator in banners already working on the site. Then the image banner will continue to perform its functions: show the same pictures, click through to your website, but when you click on the start button, the user initiates a chat with a consultant of your company, remaining on the site. Moreover, if the manager-consultant is absent from the computer, the banner will perform image tasks again, and the chat invitation button will disappear.
Thus, the loss of customers during the conversion of site visitors to customers is reduced. It is noteworthy that the communication component can be embedded in a banner already working on the site, through which visitors continue to make transitions to the advertiser's website if they click anywhere in the banner, except for the invitation button to the dialogue.
So, the new communication service allows you to buy goods directly while watching ads. Being interested, being impressed by the advertised product, a site visitor can contact a consultant directly in a flash banner without going to the site. It is known that a significant portion of visitors who viewed ads do not bother to go to the advertiser's site. At this stage of the sales funnel, there are considerable losses to potential customers. A banner with the ability to chat allows you to significantly reduce these losses and make the purchase at least a step closer.
An example of a working banner: a demo site
One of the advantages of the product is the simplicity and comprehensibility of the communication technology, both for the client and for the consultant. The chat is organized on the basis of the jabber messaging protocol, which is used in well-known communicators like QIP, Psi, Adium and the like. Any manager can work in such programs. This technology allows a single consultant to communicate simultaneously with several clients in different dialog boxes. Monitoring the work of consultants is easy - the logs of all negotiations are saved, and can be analyzed at any time.
It will be especially logical and convenient to use the direct communication service in an advertising banner for companies selling more or less complex products, the purchase of which is usually preceded by finding out a lot of details about the product. For example: selling cars, electronic equipment, travel products, banking services, etc.
Briefly consider several scenarios for the effective use of banners with a communicator:
The suggested price for one dialogue is about 15 rubles per chat. However, the cost of contact is still being discussed, because it should be noted that the advertiser has already paid for the displays of his banner, and the ability to communicate increases the effectiveness of advertising and is paid extra. A fee is charged for each contact with the client, after sending him a message - the money is deposited into the account on a prepaid basis and is spent as advertising works.
To start an advertising campaign using direct communication with the buyer, the advertiser is registered in the krible.ru system. The designer embeds the chat component in the banner, as a result of compilation, the banner is obtained in the usual format accepted in the swf advertisement. Each type of banner is assigned a unique number to which the seller’s communicator account is attached. This account is transferred to the consultant, he enters it in his messenger and starts communication with customers.
This product is a development of our existing technologies, the Krible company specializes in installing online consultations on your site, as well as receiving clients from other sites (Krible advertising network).
The proposed solution was developed jointly with b2bvideo.ru, they integrated our dialogue service into their video technology.
The technology is ready and tested, but not yet available on our website. To organize an advertising campaign with direct communication in banners, please contact the Krible company and we will organize pilot projects for you using this technology.
If you have already placed image advertising on popular sites, and want to increase the effectiveness of advertising investments, you can embed the communicator in banners already working on the site. Then the image banner will continue to perform its functions: show the same pictures, click through to your website, but when you click on the start button, the user initiates a chat with a consultant of your company, remaining on the site. Moreover, if the manager-consultant is absent from the computer, the banner will perform image tasks again, and the chat invitation button will disappear.
Thus, the loss of customers during the conversion of site visitors to customers is reduced. It is noteworthy that the communication component can be embedded in a banner already working on the site, through which visitors continue to make transitions to the advertiser's website if they click anywhere in the banner, except for the invitation button to the dialogue.
So, the new communication service allows you to buy goods directly while watching ads. Being interested, being impressed by the advertised product, a site visitor can contact a consultant directly in a flash banner without going to the site. It is known that a significant portion of visitors who viewed ads do not bother to go to the advertiser's site. At this stage of the sales funnel, there are considerable losses to potential customers. A banner with the ability to chat allows you to significantly reduce these losses and make the purchase at least a step closer.
 This is how an ordinary banner or dialogue banner looks when the manager has left the computer | By clicking on the invitation button to the dialogue, the user can ask his questions to the consultant |  This is how the banner with the dialog box during chat looks |
An example of a working banner: a demo site
One of the advantages of the product is the simplicity and comprehensibility of the communication technology, both for the client and for the consultant. The chat is organized on the basis of the jabber messaging protocol, which is used in well-known communicators like QIP, Psi, Adium and the like. Any manager can work in such programs. This technology allows a single consultant to communicate simultaneously with several clients in different dialog boxes. Monitoring the work of consultants is easy - the logs of all negotiations are saved, and can be analyzed at any time.
It will be especially logical and convenient to use the direct communication service in an advertising banner for companies selling more or less complex products, the purchase of which is usually preceded by finding out a lot of details about the product. For example: selling cars, electronic equipment, travel products, banking services, etc.
Briefly consider several scenarios for the effective use of banners with a communicator:
- The company manufactures automobiles and bases sales on work with dealers. The company itself does not sell cars, but is interested in increasing the sales of its partners, so it invests in advertising. If you integrate the communication component into the car’s image banners, dealers will have the opportunity to communicate directly with potential customers, answering questions and negotiating a deal.
- An online store advertises a specific product on thematic sites or in product catalogs. An interested user can at any time ask their questions about the advertised product to the consultant, and the purchase will take place without visiting the website of the online store.
- Tour operators rarely sell their services themselves, but actively advertise travel agencies selling their products. Direct communication technology will allow the operator to connect partner agencies to the banner. As an additional affiliate service, such advertising support will make the tour operator more attractive to agents.
- When deciding to purchase photo or video equipment, a person usually explores many descriptions of products and forums. Often, there are more and more questions. A photo store that has advertised with a chat feature will be able to promptly consult and make sales directly in the review catalogs or on specialized photo sites.
The suggested price for one dialogue is about 15 rubles per chat. However, the cost of contact is still being discussed, because it should be noted that the advertiser has already paid for the displays of his banner, and the ability to communicate increases the effectiveness of advertising and is paid extra. A fee is charged for each contact with the client, after sending him a message - the money is deposited into the account on a prepaid basis and is spent as advertising works.
To start an advertising campaign using direct communication with the buyer, the advertiser is registered in the krible.ru system. The designer embeds the chat component in the banner, as a result of compilation, the banner is obtained in the usual format accepted in the swf advertisement. Each type of banner is assigned a unique number to which the seller’s communicator account is attached. This account is transferred to the consultant, he enters it in his messenger and starts communication with customers.
This product is a development of our existing technologies, the Krible company specializes in installing online consultations on your site, as well as receiving clients from other sites (Krible advertising network).
The proposed solution was developed jointly with b2bvideo.ru, they integrated our dialogue service into their video technology.
The technology is ready and tested, but not yet available on our website. To organize an advertising campaign with direct communication in banners, please contact the Krible company and we will organize pilot projects for you using this technology.