Web analytics: technology or lifestyle?

    Recently, a lot of material has been written about web analytics in Runet. Despite this, many Internet users are still very wary of this area of ​​activity, not fully realizing the powerful potential of web analytics. At the same time, we can now say that in RuNet there has been a gradual tendency towards an increase in the number of users who are followers of the philosophy of web analytics.

    As practice shows, web analytics as an applied field of activity is evolving quite quickly in the domestic segment of the Internet. Moreover, today the debatable question is how many stages in its development have already passed and web analytics in Runet will take place. In particular, some domestic bloggers believe that the web analytics market is now fully formed, since so many are actively using Google Analytics. But, this is certainly a fallacy. For example, Dmitry Melikhov has a diametrically opposite opinion. According to him, Google Analytics is only an intermediate stage on the way to developing the web analytics market in RuNet. Already, fundamentally new approaches to the analysis of sites have appeared than those that offer website traffic statistics services. And this is far from the limit.

    The methods and principles of web analytics continue to evolve. Today we are no longer talking about technology. Technologies are just tools for collecting this or that data: about site traffic, actions and behavior of visitors on a website. To consider web analytics only through the prism of technological innovations that allow you to collect more complete data about the activity of the site and the actions of visitors on it, it means not to understand what role web analytics can play in the development of the Runet. I agree with the statement that web analysis can be just hours-long and not always successful meditation on beautiful, but useless indicators about site traffic. And it can be effective work to bring the website to the first positions of popularity in the hyper-competitive Runet environment.

    Not so long ago, Internet guru Andrei Kuzin said that companies leading the user in the market are not technology, but a new way of life. This statement is also perfectly suitable for web analytics. Very soon, web analytics will become a necessary tool for the survival of the site in the face of global competition on the Internet. For example, in the West, the culture of web analytics has developed several years ago. There it is the norm for webmasters, owners of online projects and companies with corporate sites. Dozens of services offering various methods of analyzing the actions of visitors to the site, and all work quite successfully. The norm of life is not a momentary interest for the sake of curiosity, it is not an urgent need. Although in order for Runet to transform web analysis into a sustainable need and acquire its own corporate identity, he must pass in his development a momentary interest for the sake of curiosity, and there may even be a market demand on the part of Internet users. In principle, this trend is already being traced. Many users start using web analytics out of curiosity, then they approach this process more consciously and, in the end, their interest is transformed into necessity. It is hard to say when the web analytics market will mature (similar to Western countries) - it depends on many factors. But since almost all the innovations in RuNet have always been enthusiastic, we can say that web analytics has quite distinct prospects in this regard. In principle, this trend is already being traced. Many users start using web analytics out of curiosity, then they approach this process more consciously and, in the end, their interest is transformed into necessity. It is hard to say when the web analytics market will mature (similar to Western countries) - it depends on many factors. But since almost all the innovations in RuNet have always been enthusiastic, we can say that web analytics has quite distinct prospects in this regard. In principle, this trend is already being traced. Many users start using web analytics out of curiosity, then they approach this process more consciously and, in the end, their interest is transformed into necessity. It is hard to say when the web analytics market will mature (similar to Western countries) - it depends on many factors. But since almost all the innovations in RuNet have always been enthusiastic, we can say that web analytics has quite distinct prospects in this regard. when the web analytics market becomes mature (similar to Western countries) it depends on many factors. But since almost all the innovations in RuNet have always been enthusiastic, we can say that web analytics has quite distinct prospects in this regard. when the web analytics market becomes mature (similar to Western countries) it depends on many factors. But since almost all the innovations in RuNet have always been enthusiastic, we can say that web analytics has quite distinct prospects in this regard.

    Also popular now: