Issue 010 - Market Research

- A student survey intersects with the interests of CIIM
- Interviews with students and graduates
- Plans for the coming issues
- A bunch of QM, MR, CA and IC
subjects - Andreas Petrou - Aviva Group consultant
- Course structure
- Why
market research
- Market research steps - Types of research and data sources
- Channels information gathering
- Building a questionnaire
- Student assessment
- Applicability