Eyyafyatlayokudl as a source of creativity and expensive things

Some entrepreneurial people do not take ingenuity. The Icelandic volcano Eyyafyatlayokudl, as it turns out, can not only waste your nerves and bring losses, but also delight and generate income. Funny, it probably sounds, but lava and ash can be used in decoration, at least that's what the watchmaker Romain Jerome thinks, famous for his designer Swiss watches, which he makes to order using interesting materials in decoration.
Watches, of course, are very expensive, not worth a thousand dollars, but their appearance is worth it to at least get acquainted with and just admire.
I don’t know how in the case of Eyyafyatlayokudl volcano and how to finish the body with lava (however, frozen lava can be beautiful and can be processed like any stone) and is there any reason to use the lava of this particular volcano, but such a watch is impressive:

But the essence of interesting watches even not in natural or expensive material, but in the idea. Would you agree to wear a rusty, even completely rusted watch? Not? And such:


Here are such watches from Romain Jerome. Very unusual and beautiful.