Double standards?

    Many optimizers know firsthand that it’s worth a little to violate the conditions of paragraph 3.5 of the Yandex license and, according to the first letter of a competitor, the site’s position will collapse below nowhere.

    3.5. "Search spam" is an attempt to deceive a search engine and
    manipulate its results in order to overestimate the position of sites
    (pages) in the search results. Sites containing "search spam"
    may be lowered during ranking or excluded from Yandex search
    due to the impossibility of ranking them correctly.


    It would seem that everything is correct - the relevance of the search results is important, but you cannot violate the license, even if you are at least three times relevant and useful.

    But it was not there. For several years now, I have been observing an interesting picture: living on their own, living, grief, two curious sites do not know:
    image

    Good sites that are relevant to their requests, useful. But there are two “Buts.”

    The first “But”:

    both sites have MINIMUM of two almost identical pages each, sharpened by the requests “Real Estate of Yekaterinburg”, “Real Estate in Yekaterinburg”, links to which are in the footer and which are actively linked between each other, sometimes twice one page.
    image
    Links in the footer upn.ru

    image
    Links in the footer dolevka.ru

    image
    Text on the page "Real Estate of Yekaterinburg" upn.ru

    image
    Text on the page "Real Estate of Yekaterinburg" dolevka.ru Find

    10 differences? I did not find ...

    And between the following two pages
    and the previous two:

    image
    Text on the page "Real Estate in Yekaterinburg" dolevka.ru

    image
    Text on the page "Real Estate in Yekaterinburg" upn.ru Did

    not find it again? Strange, huh?

    The second “But”:

    Both of these sites from these and other pages actively link to each other (see links with the listing of keywords below the text on these pages).

    And what do we see? Sites were, are and will be in the TOP. Despite the fact that at least two types of sites fall into which Yandex allegedly tries not to rank high, each:

    • Sites containing lists of
      search queries (repeated repetition and enumeration of keywords
      ) intended solely to deceive the search system and
      manipulate the results of its work, including the use
      of page elements that hide keywords, for example, by
      scrolling or other technical methods,
    • groups of sites of the same
      owner / company that provide the user with the same goods or
      services created to fill several positions in the
      search results and collect traffic,
    • Sites or groups of sites that link to
      each other intensively

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