February 24, 2010 at 00:32How to get people to recommend your site
An interesting maneuver, I can not help but share. Initially, I made a note on my blog, then I decided to publish it here, because the described technique does not have a special binding to the type of resource.
I came across a network on an interesting site, MeetTheBoss.tv. The resource hosts interviews with business leaders. Moreover, the leaders that MeetTheBoss.tv pays attention to are really business sharks, seasoned players. For example, you can watch / listen to an interview with Adidas President Herbert Hainer, Head of Rolls-Royce Motor Cars Tom Purves, Amazon Chief Technology Officer Werner Voegels. The Free icon on the Register button attracted attention (rarely this kind of content is distributed free of charge in the English network), but did not want to register immediately. However, an attempt to watch one of the interviews revealed the urgent need for registration: the site gave only a trailer for recordings, urging them to get to know each other better.
The interest was great enough, and I went to register. Three steps of registration were indicated, which in itself is unusual - today people do not want to register, and if you also have to fill in many fields - no, thank you. However, there were very few fields at the first step, in addition, the three steps indicated, coupled with the general surroundings of the site, gave a certain sense of seriousness to the whole process. It seems like we have no toys here, so we register as an adult. The second step was slightly surprised: it was suggested to recommend MeetTheBoss.tv to a friend. On the screen - the corresponding fields (your address, recipient address, text of the letter (already completed, but editable), etc.). Here are the options to post the link to the site on Twitter or facebook, instead of sending the recommendation to one person by e-mail. Not a word more about any data for your profile. Only recommendations. And everything is furnished as this step will be - absolutely required, registration without it will not take place. There is a Cancel button under the form, but it is painted in an awesome gray color, and there is no desire to click on it. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and the desire to click on it does not arise. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and the desire to click on it does not arise. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and offered to enjoy all the benefits of such a legal status. All. and offered to enjoy all the benefits of such a legal status. All.
In fact, I registered at the first step. On the second - he made a "volunteer" in the promotion of MeetTheBoss.tv. The third step is a chimera in general, but when you are on the first, you don’t know, and the magic number 3, as noted above, looks serious.
Moral: It’s not so difficult to push a person to recommend your site. The MeetTheBoss.tv example shows that this is a technical matter.
- via shopolog
I came across a network on an interesting site, MeetTheBoss.tv. The resource hosts interviews with business leaders. Moreover, the leaders that MeetTheBoss.tv pays attention to are really business sharks, seasoned players. For example, you can watch / listen to an interview with Adidas President Herbert Hainer, Head of Rolls-Royce Motor Cars Tom Purves, Amazon Chief Technology Officer Werner Voegels. The Free icon on the Register button attracted attention (rarely this kind of content is distributed free of charge in the English network), but did not want to register immediately. However, an attempt to watch one of the interviews revealed the urgent need for registration: the site gave only a trailer for recordings, urging them to get to know each other better.
The interest was great enough, and I went to register. Three steps of registration were indicated, which in itself is unusual - today people do not want to register, and if you also have to fill in many fields - no, thank you. However, there were very few fields at the first step, in addition, the three steps indicated, coupled with the general surroundings of the site, gave a certain sense of seriousness to the whole process. It seems like we have no toys here, so we register as an adult. The second step was slightly surprised: it was suggested to recommend MeetTheBoss.tv to a friend. On the screen - the corresponding fields (your address, recipient address, text of the letter (already completed, but editable), etc.). Here are the options to post the link to the site on Twitter or facebook, instead of sending the recommendation to one person by e-mail. Not a word more about any data for your profile. Only recommendations. And everything is furnished as this step will be - absolutely required, registration without it will not take place. There is a Cancel button under the form, but it is painted in an awesome gray color, and there is no desire to click on it. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and the desire to click on it does not arise. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and the desire to click on it does not arise. In addition, the first step has already been taken, why stop there. I filled in the fields, sent a recommendation (I didn’t have anything else to my mind), clicked the appropriate button to continue registration, and was in the third step. There was nothing to fill out at all - the system notified me of a successful registration, said that I was logged in, and offered to enjoy all the advantages of such a legal status. All. and offered to enjoy all the benefits of such a legal status. All. and offered to enjoy all the benefits of such a legal status. All.
In fact, I registered at the first step. On the second - he made a "volunteer" in the promotion of MeetTheBoss.tv. The third step is a chimera in general, but when you are on the first, you don’t know, and the magic number 3, as noted above, looks serious.
Moral: It’s not so difficult to push a person to recommend your site. The MeetTheBoss.tv example shows that this is a technical matter.
- via shopolog