January 28, 2010 at 15:21AdWords caught up with Runner
The iConText agency published its assessment of the volume of the contextual advertising market in Russia: in 2009 it amounted to 9.61 billion rubles, which means 13% growth in rubles compared to the previous year. Amid falling volumes of display advertising, this is a good indicator.
The absolute leader with 78% of the market remains Yandex.Direct (7.5 billion), but among the followers there was an interesting rearrangement. Google’s revenue grew by as much as 50% to 1.01 billion, so it’s almost equal to the results of “Runner” (1.10 billion).
These companies control 10% and 11% of the market, respectively.
In 2010, iConText analysts expect growth of 20-25% in rubles compared with the previous year, so that the market volume will be about 12 billion. According to them, Google with the AdWords system will be able to finally overtake the Russian company Begun in terms of turnover.
In addition, this year, company analysts expect an increase in the number of advertisers in the context, primarily due to large retailers (online trading). It is also noted that there is a high probability of the emergence of new players, that is, new contextual advertising systems.
The main trend of the next year in the field of contextual advertising will be an increase in interest in tracking performance, which will lead to the fact that the context will be sold on the basis of PPA (pay per action).
The absolute leader with 78% of the market remains Yandex.Direct (7.5 billion), but among the followers there was an interesting rearrangement. Google’s revenue grew by as much as 50% to 1.01 billion, so it’s almost equal to the results of “Runner” (1.10 billion).
These companies control 10% and 11% of the market, respectively.
In 2010, iConText analysts expect growth of 20-25% in rubles compared with the previous year, so that the market volume will be about 12 billion. According to them, Google with the AdWords system will be able to finally overtake the Russian company Begun in terms of turnover.
In addition, this year, company analysts expect an increase in the number of advertisers in the context, primarily due to large retailers (online trading). It is also noted that there is a high probability of the emergence of new players, that is, new contextual advertising systems.
The main trend of the next year in the field of contextual advertising will be an increase in interest in tracking performance, which will lead to the fact that the context will be sold on the basis of PPA (pay per action).