So who needs an iPad?

    Even a day did not really pass, after one fruit company (s) presented to the public a new gadget. And the debate on the Internet has already erupted in earnest.

    Half of users and journalists frankly do not understand why such an awkward device is needed. Others openly praise and crave it, finding unusual use cases for use (someone even wanted to carry it in a bag and chat on the headset). But, in truth, there are more indignants. And they are easy to understand, because the iPad is a set of compromises.

    But is it not so simple? It could be if it were not Apple.



    Thin, but too large in width and height, with a touch screen - and a huge frame around the edge. It weighs 700 grams, but has a resolution like my six year old laptop. It will help you plan the time, but it is so convenient to get it out of your bag every time, in order to enter information about a new meeting. It has multi-touch, but not multi-tasking. Able to surf the Internet, but not able to run Flash. Playing a movie - but not all. Reads books - but works only 10 hours. And there is not a single connector. Do you want to stick a card or flash drive into it? Sorry, brother, not feng shui. Do as Stevie said.

    Characteristics are not amazing, but rather make you look at the calendar. Hey Mr. Jobs, it's two thousand and ten this year. You would have struck the imagination with such a gadget yesterday, but not today.

    So Eldar Murtazin and Sergei Kuzmin frankly do not understand who needed this device at all . With the light hand of Eldar, the term was born - a bedside computer.

    For me, this is the best name for an iPad - a kitchen computer. For example, Mr. Smith - in his bag MBP or VAIO. But he is not a geek, even quite the opposite. He was offered to buy a device that every morning the beloved The New York Times will come to, which he so loves to watch over his morning coffee. In fact, he does not care how to read. But here they promise him convenience, and every morning he does not have to go out in slippers and a bathrobe. And here is his wife, Mrs. Smith, at morning coffee, she reads a fresh little Cosmo. And there is an advertisement for new clothes, and advertisements lead directly to the pages of online stores where you can glamorously stock up without even raising the priests from a comfortable kitchen chair.
    But Mr. Brown likes that he can buy a book anywhere and read it. and he knows so much. It’s clearly better than Kindle, and even if it doesn’t need all of it, it will come in handy someday, especially since it’s not very expensive, and with a contract it’s a penny. and he also heard something about the clavable clave. So this is a real Apple computer, wow!

    They don’t need Flash, they don’t even need the Internet in this form. They do not need functionality, flash and multitasking, they need content and convenient mechanisms for its delivery. With whom Apple has always been all right.

    That is why in Russia this device is unlikely to take off, remaining a fetish exclusively for fans of the brand.
    And in countries with full support for iTunes and, primarily, mainly for Yabloko, the North American market, the gadget has every chance to open and win a new niche for bedside-food processors.

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