How to force users to enter normal information?

    Hello% habrauser%
    Here I got a question.

    For example, there is a catalog of enterprises.
    There are various fields for entering information (Organization name, description, contacts, etc.)
    But 2 out of 3 users will write the name in the field (example: Paint tool factory)
    But in the description they will also write the name of who they have Director, who is deputy. The whole list of phones, + list of goods.

    Example # 2
    There is a project, like the Yandex Market.
    There is a format of prices for loading goods.
    There are also many different fields (name, manufacturer, description, color, weight, etc., etc.)
    And in this example, all information is recorded in the name field (example: Nokia N95-black 8GB GSM 850/900/1800/1900 / HSDPA )

    How to deal with this, and is it worth fighting in general?

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