Project initiation

    Any project inevitably goes through the initiation phase.

    This is actually the very moment when an idea comes to people. Usually this is an idea in the form of “why don’t we do how ... and make a lot of money from it” or “I don’t know anything about ... but they say a lot of money there and I want it.” However, sometimes a project starts with a clear understanding of what needs to be done (albeit in general terms), why this is done and what specific results should be achieved in the end. These launch conditions are a paradise for a project. Of course, paradise does not happen every time and not everyone. Sometimes for this you have to work.

    Initialization is important in that it is at this stage that the criteria for the success of the project are formed. And if you don’t keep track of whether the customer understood and recognized their project, then the project can be safely described as “another hemorrhoids”.

    So, dad and brother Malchish-Kibalchish disappeared in unsuccessful projects:

    - Hey, get up! Shouted the rider. - The trouble came, from where they did not wait. The damned bourgeois attacked us from behind the Black Mountains.
    Again, bullets are already whistling, and shells are again tearing. Our detachments fight with the bourgeois, and the messengers rush to call for help the distant
    Red Army.
    So said these alarming words the Red Star Horseman and sped away. And Father Malchish went up to the wall, took off his rifle ...

    Papa went with the wine director, in general, to nowhere. Well, shells are torn, well, messengers rush, and so what. What does the rider need? Dad’s entry into “our troops” or emergency evacuation? Or maybe you just need to get up and not sleep, pray for the messengers? It is not clear. As a result, Malchish's father ingloriously disappears from the story. A similar fate awaits the elder brother.

    And only the treasured words “If only we can stand the night and hold out the day” lead to the fact that the rebels were able to implement the plan and keep the bourgeois until the approach of the main forces.

    In commercial projects, the same picture. As long as there is no clear understanding of the goal, there will be nothing. And before you take a rifle from the wall, throw a bag and put on a bandoleer - it would be nice to understand what should be in the end. Otherwise, the money and effort of your project will be spent in vain.

    The main risk, in my experience, is unhealthy greed here: when an expensive project looms for some things, you close your eyes as “obvious”. At the same time, every project that has conducted at least a couple of projects understands that nothing obvious happens in principle.

    And finally, at the start of the project it is important not to promise the customer a carpet-plane in 2 days and 15 kopecks. Even with a thousand caveats that estimates are preliminary, people remember them and perceive them as final.

    If all the conditions are met: you know what to do, pulled out from the customer his criterion for the success of the project, and he still wants to do something with you - go ahead, move on to design.

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