New Google Acquisition

Today, Google has agreed to purchase the Californian company Teracent , which has developed a technology for the dynamic creation of banners depending on the site’s parameters and information known about the user.
Similar information appeared on the official Google blog and on the Teracent website .

The Teracent platform generates advertisements from thousands of elements, including advertiser products, images, and colors. This uses data about the user's location, his language preferences, the content of the site, the effectiveness of previous ads and the time of day.

The transaction value has not yet been advertised.