November 24, 2009 at 14:58Reader prices will not fall in 2010
AUO company predicted the rapid decline in the cost of e-books based on e-ink displays a couple of months ago . Like, wait half a year, prices will fall to $ 150, and in 2011 to $ 100. But in Prime View International (PVI) do not think so.
The head of the company Scott Liu (Scott Liu) in an interview with DigiTimes said that the e-book market is not yet formed, and competition between device manufacturers is not high. In this regard, suppliers do not make sense to reduce prices. Given that PVI is the market leader in electronic ink displays and the owner of E-Ink itself, it’s quite possible to believe the words of its general.
It turns out a sort of vicious circle: the consumer, despite the demand for some models in some countries, is in no hurry to buy up readers because of their high cost. And manufacturers are in no hurry to cut prices, because the market is not ready. If this goes on, the e-ink reader market will bend down without developing properly.
via reghardware
The head of the company Scott Liu (Scott Liu) in an interview with DigiTimes said that the e-book market is not yet formed, and competition between device manufacturers is not high. In this regard, suppliers do not make sense to reduce prices. Given that PVI is the market leader in electronic ink displays and the owner of E-Ink itself, it’s quite possible to believe the words of its general.
It turns out a sort of vicious circle: the consumer, despite the demand for some models in some countries, is in no hurry to buy up readers because of their high cost. And manufacturers are in no hurry to cut prices, because the market is not ready. If this goes on, the e-ink reader market will bend down without developing properly.
via reghardware