Creative mindset

    Recently I came across the book "Serious Creative Thinking" by Edward de Bono. A year ago, there was already a detailed review on it, but there links were given only to buy the book. Now everyone has the opportunity to download it electronically.

    Have you often heard that we are acting on patterns? So, we do not just act according to the pattern, the very nature of man was created to act in this way, and it is more convenient for our minds to live. And a breakthrough a little higher (which is accessible to everyone) - this is creative thinking.

    I myself had thought (and was even afraid) that it was possible to “exhaust” creativity, to use up all my ideas. I also had to sit and wait for inspiration, to postpone things, because the task was not solved. Now I understand that I simply indulged my locked consciousness. Creativity is a product of work, and if you do not stop working, then your ideas, your creativity will not disappear anywhere. Intuition and insight, of course, visit us and so - but you can make them serve you, and not be their servant.

    Creative thinking, which is described by Edward de Bono, is primarily needed in entrepreneurship. By the way, entrepreneurship in its original meaning differs from business in that it is based on a new idea or concept. Business, however, is profit-making along an already “rolled-up” path. Therefore, entrepreneurship in itself is already the development of something original, a new look at the world we are accustomed to - which must be developed in ourselves. And having entered the market, it is necessary to constantly move forward.

    Sometimes even moving forward leaves you in place relative to your competitors. And this is also a feature of creative thinking - not just to do something, but to do it qualitatively and creatively, so that competitors just shrug their shoulders and say "we didn’t even think about that." And certainly not to sit back!

    In general, now that the book can be downloaded freely - I propose to use the moment and work on your most valuable and integral tool - your own brains.

    And I want to focus the attention of those who are more interested in the practical part of the application of creative thinking. Now Dmitry Molchanov ’s course “Creative Thinking in Business” is underway . In many ways, it is based on the principles laid down by Edward de Bono in this and his other books, and also contains Molchanov's own practical work. Courses are free and open to all comers. They are held in the form of trainings, where you can get acquainted with the theory and immediately apply it in a specific situation.

    So, all the possibilities for the development of creative thinking are open. You have both theory and practice. There is only one step left - to use them.

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