The Runner has the opportunity to distribute the daily budget

    Advertisers who use the function of limiting the daily budget have the opportunity to evenly distribute the costs of an advertising campaign throughout the day.

    Using the new option, you can optimize budget spending by creating a uniform flow of ad impressions at specified hours, regardless of demand dynamics. The new mechanism predicts the daily budget and distributes ad impressions over time.

    The option will be useful primarily for those who need to avoid peak workloads in the morning and disperse the number of orders for the entire working day.

    You just need to check the settings:

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    In general, the system can expect an increase in rates in the afternoon. This will happen because those advertisers whose campaigns were previously disconnected after the daily budget has been exhausted will now work all day.

    Ekaterina Semenova RA Adlabs

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