The terms of the deal with Yahoo!

As expected, today an official press release appeared on the Microsoft website , which provides information about the deal with Yahoo! in the search area. The key positions of the contract are as follows:

* the contract is concluded for 10 years;
* Microsoft receives an exclusive license to use the achievements of Yahoo! in the search area;
* Bing becomes the exclusive search engine for Yahoo! websites;
* Yahoo! becomes the exclusive representative of a partnership for working with premium advertisers. Advertising will be served through the Microsoft AdCenter platform;
* Both companies will continue to support their own advertising media and advertising business;
* Yahoo! will create its own custom view for search results, although it will be based on the Bing mechanism;
* Microsoft will reimburse Yahoo! for traffic networks Yahoo! for all resources;
* Yahoo! will continue to support existing search partnerships;
* Microsoft guarantees Yahoo! a certain income from each search in the first 18 months for each implementation in any country;
* Full implementation of partnership mechanisms is expected in two years.

PS: some own thoughts:
* Yahoo! doesn’t receive any “ships of money” about the acquisition, Yahoo! generally doesn’t get any money right away, although the company seems to be guaranteed profit;
* MS gets Yahoo! visitors How important they are is hard to say, but given that they essentially cost Microsoft nothing, it's a good deal;
* This transaction is a normal partnership agreement. No takeover, no sale of parts of the company;
* Yahoo! and Microsoft are becoming strategic partners on the Internet. This may affect not only the search business. Analiteg mode off.

PPS: Yahoo! stocks collapsed by 9.12% at the opening of trading.