Font made from Toyota IQ

    As a result of the collaboration between the creative duo of font designers Pierre & Damien and the virtuoso duo of the rider Stef van Campenhoudt and the Toyota iQ, a new font was born.

    Using a combination of motion capture and aerobatics on the Toyota iQ, they got the Toyota iQ font.

    The creative belongs to the Happiness-Brussels agency, the software was specially developed for the project by the master of interactive art Zachary Lieberman.

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    The new Toyota iQ font can be downloaded from the campaign website . See the process of creating the font and photos from the job site.


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