Font made from Toyota IQ
As a result of the collaboration between the creative duo of font designers Pierre & Damien and the virtuoso duo of the rider Stef van Campenhoudt and the Toyota iQ, a new font was born.
Using a combination of motion capture and aerobatics on the Toyota iQ, they got the Toyota iQ font.
The creative belongs to the Happiness-Brussels agency, the software was specially developed for the project by the master of interactive art Zachary Lieberman.
The new Toyota iQ font can be downloaded from the campaign website . See the process of creating the font and photos from the job site.
Using a combination of motion capture and aerobatics on the Toyota iQ, they got the Toyota iQ font.
The creative belongs to the Happiness-Brussels agency, the software was specially developed for the project by the master of interactive art Zachary Lieberman.
The new Toyota iQ font can be downloaded from the campaign website . See the process of creating the font and photos from the job site.