20 questions that you must ask your client before you start designing your logo

My translation of article 20 Questions To Ask Clients Prior To Designing A Logo by designer Brown Hoff

Before starting any project, it is important to obtain reliable preliminary information from your client. This will help you to pave the way to the completion of the project, help to shape the taste of the client in the future and build a long relationship.

Most of the questions below will also help in compiling a clear customer questionnaire.
Things like deadline, usage rights, etc. must be included in the calculation.

Since my main activity is related to logo design, I am guided by the following 20 questions that a client needs to ask before starting logo design. Also, some of these questions can be used in survey forms for other types of design, you can freely use them in your questionnaires about printed materials and web design.

* Questions about the company *

1 - How would you describe your services and / or products?

2 - What are the strategic plans (goals) of your company?

3 - Why do you want a new logo? ( if they already have a logo ) What do you want to achieve with the new logo?
This question will help to better understand the problem.

4 -Who are your main competitors? Links provided by the client will help to better understand the market and competition.

5 - How do you differ from your competitors?

6 - What is the average age of your target audience? It will help to create a capacious image of the logo.

* Questions about the project *

7 - Do you have a slogan? If so, put it on the logo?

8 - Do you have your own vision of your logo?

9 - Do you have color preferences, or established brand colors?

10 - What colors are undesirable to use in the logo?

11 - What characteristics best describe your logo?

12 -What sensations or messages should the logo convey to the person who is looking at it?

13 - How to write text in your logo?
For example: “spherical horse in vacuum” or “spherical horse in vacuum”

14 - What is the best way to design the logo text?
for example: italic, bold, thin, handwritten, regular

15 - Where will you use the logo?
for example: print, web ...

16 - Where will the logo be mainly used?
If online - the horizontal logo looks better.

17 - Preferred date or date of completion?

18 - Budget? Depending on the budget, prices and the number of preliminary options may vary.

19 -Would you like to get additional design materials along with your new logo?
For example: business card, envelope, letterhead, etc.

20 - What logos do you like and why?
It is advisable to indicate links and graphic examples.

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also I like to leave for my clients fields and empty space at the end of the questionnaire, where they can write additional information and comments.

Remember, being a graphic designer means being the one who solves the problems. You cannot solve problems without understanding the essence of the problem - ask questions, this is the best start!

What questions do you ask your clients before starting a project? Maybe replenish the list? Write in the comments. Thanks.