June 24, 2009 at 22:03Startup plan
After analyzing many business plans, I came to the conclusion that they need to be optimized for the Internet industry. Therefore, I created my template for writing business plans, modernized for Internet projects and called it a Startup Plan . I assembled it, relying on many expert sources and my experience with startups.
I suggest you evaluate it.
Startup plan
1. Name of startup:
2. Area of business (type of project)
In which area will the project exist
3. Concept
General overview of the product or service; a few words that fully characterize the project
4. Problem.
What problem does he solve on the market?
5. Solution (business idea)
The essence of the project innovation. What users get is a detailed description of services
6. Stage of startup development
At what stage of development is the project (what has been done specifically)
7. Strategic plans
Project development plans (who they plan to turn into in 3 years)
8. Team
Brief summary of all key persons. Success factors and competitive advantages of the team
9. Monetization
Describe the business model. Explain how the business will make money
10. Project budget, finances, valuation, current status
How much the project is already earning Budget, financial history of the company: balance sheet, income and expenses
11. Estimated profit
Write your financial forecasts
12. Investments
How much is required for the development of the project, how long will the investment pay off
13. Investment precedents
Which of the similar projects have been successfully sold or received significant investments (both in Russia and in the West)? Tell us about all such events known to you from the press or other sources.
14. Research
Have you conducted market research or opinion polls that confirm the need for the service (if so, attach the survey forms and research results) and its timeliness?
15. Market
Your customers / audience. Draw a portrait of the intended audience (users) of your project. Provide the information you have about this audience - its quantity, interests, age, solvency, etc. Total size, growth rate, and purchasing characteristics of the target market Market
segments, including the market for a particular product / service,
Purchasing habits of a potential customer and how to use your product / services will affect the client
User economy
Market prospects of the company
The reaction that you expect from the market
If you are creating a new niche, describe it.
16. Marketing strategy and sales.
How the product will be sold.
How customers will be identified, how they will learn about the product PR
product distribution channels Advertising 17. Analogs \ Competition It is necessary to talk about competitors, give only the most basic ones - if possible, classifying them and indicating the strengths and weaknesses of each. Information on products / services, prices, market share 18. Magical difference How do you differ from competitors (uniqueness of the offer) 19. Technologies Overview of technologies used in the project 20. Project management and communications How do you manage a project, what technologies, programs do you use. 21. Legal issues
You have a company registered, what arrangements do you have between team members. What shares in the project each of the participants expects.
22. Intellectual Property Description
Patent - Your Exclusivity. Can you protect the project with patent (s)? Which ones? What time frame?
23. Partnerships
Are there partners from another business. What arrangements exist between you.
I suggest you evaluate it.
Startup plan
1. Name of startup:
2. Area of business (type of project)
In which area will the project exist
3. Concept
General overview of the product or service; a few words that fully characterize the project
4. Problem.
What problem does he solve on the market?
5. Solution (business idea)
The essence of the project innovation. What users get is a detailed description of services
6. Stage of startup development
At what stage of development is the project (what has been done specifically)
7. Strategic plans
Project development plans (who they plan to turn into in 3 years)
8. Team
Brief summary of all key persons. Success factors and competitive advantages of the team
9. Monetization
Describe the business model. Explain how the business will make money
10. Project budget, finances, valuation, current status
How much the project is already earning Budget, financial history of the company: balance sheet, income and expenses
11. Estimated profit
Write your financial forecasts
12. Investments
How much is required for the development of the project, how long will the investment pay off
13. Investment precedents
Which of the similar projects have been successfully sold or received significant investments (both in Russia and in the West)? Tell us about all such events known to you from the press or other sources.
14. Research
Have you conducted market research or opinion polls that confirm the need for the service (if so, attach the survey forms and research results) and its timeliness?
15. Market
Your customers / audience. Draw a portrait of the intended audience (users) of your project. Provide the information you have about this audience - its quantity, interests, age, solvency, etc. Total size, growth rate, and purchasing characteristics of the target market Market
segments, including the market for a particular product / service,
Purchasing habits of a potential customer and how to use your product / services will affect the client
User economy
Market prospects of the company
The reaction that you expect from the market
If you are creating a new niche, describe it.
16. Marketing strategy and sales.
How the product will be sold.
How customers will be identified, how they will learn about the product PR
product distribution channels Advertising 17. Analogs \ Competition It is necessary to talk about competitors, give only the most basic ones - if possible, classifying them and indicating the strengths and weaknesses of each. Information on products / services, prices, market share 18. Magical difference How do you differ from competitors (uniqueness of the offer) 19. Technologies Overview of technologies used in the project 20. Project management and communications How do you manage a project, what technologies, programs do you use. 21. Legal issues
You have a company registered, what arrangements do you have between team members. What shares in the project each of the participants expects.
22. Intellectual Property Description
Patent - Your Exclusivity. Can you protect the project with patent (s)? Which ones? What time frame?
23. Partnerships
Are there partners from another business. What arrangements exist between you.