June 17, 2009 at 16:27“Yes, we ate fish soup!” - a little gorilla marketing
Not so long ago (in the spring) we launched the site after a break-in. Prior to this, they were not particularly advertised, although in some places they appeared in online media.
Yesterday launched the first promotion. We decided to make it a little unusual. Hooligan. A bit of gorilla-style marketing. To do this, they took three Rolls-Royce Phantom decorated them in the Scribbler brand style and sent them through the streets of Moscow in such a hellish procession! They went around the city not just like that, but according to the plan, according to the list of Moscow universities. Now the summer session is just going on and we wanted to let a wider circle of people know about our project a little before it ends. Then the students will take a break until mid-September, as far as I understand and remember :)
Ordinary girls-students from different universities of Moscow (most of them from Moscow State University) in everyday clothes drive and communicate with students at universities. Those. goes to the student "a girl, who lives next door". It was also our sensible decision, I did not want to take the shocking promotional girls “in bikini” of a model type, whom everyone was used to seeing at the auto show of various kinds. So it is conceived, gentlemen of criticism;)
Our goal so far is to declare ourselves in the student community, something memorable and vivid. So far, it seems. According to the results of the action, we will also report on the statistical effect (how many new users have registered during the action, how traffic has increased, etc.)
In many ways, this action is unique!
- For the first time, Rolls-Royce cars are used as branded cars
- the campaign’s budget has not been raised to many, although it’s quite simple and unpretentious.
Well, a little about the budget:
- car coloring (3pcs.): 54,000 rubles
- red numbers with the inscription Scribbler.ru (3sets): 4,500 rubles
- Rolls- car Royce Phantom (3 pcs.) (Not for rent): 67 500 000 rubles
- girls promoters (30 people * day): 30 000 rubles
- photographer: 5000 rubles
===
Total: 67 563 500 rubles
Then just photos. There are a lot of them, but sane;)
The standard reaction of people on the street to the motorcade :) I think there are no comments, although sometimes you can hear very funny conversations and discussions of people about what is happening and what they see it !?
The curtain ...
The end.
Yesterday launched the first promotion. We decided to make it a little unusual. Hooligan. A bit of gorilla-style marketing. To do this, they took three Rolls-Royce Phantom decorated them in the Scribbler brand style and sent them through the streets of Moscow in such a hellish procession! They went around the city not just like that, but according to the plan, according to the list of Moscow universities. Now the summer session is just going on and we wanted to let a wider circle of people know about our project a little before it ends. Then the students will take a break until mid-September, as far as I understand and remember :)
Ordinary girls-students from different universities of Moscow (most of them from Moscow State University) in everyday clothes drive and communicate with students at universities. Those. goes to the student "a girl, who lives next door". It was also our sensible decision, I did not want to take the shocking promotional girls “in bikini” of a model type, whom everyone was used to seeing at the auto show of various kinds. So it is conceived, gentlemen of criticism;)
Our goal so far is to declare ourselves in the student community, something memorable and vivid. So far, it seems. According to the results of the action, we will also report on the statistical effect (how many new users have registered during the action, how traffic has increased, etc.)
In many ways, this action is unique!
- For the first time, Rolls-Royce cars are used as branded cars
- the campaign’s budget has not been raised to many, although it’s quite simple and unpretentious.
Well, a little about the budget:
- car coloring (3pcs.): 54,000 rubles
- red numbers with the inscription Scribbler.ru (3sets): 4,500 rubles
- Rolls- car Royce Phantom (3 pcs.) (Not for rent): 67 500 000 rubles
- girls promoters (30 people * day): 30 000 rubles
- photographer: 5000 rubles
===
Total: 67 563 500 rubles
Then just photos. There are a lot of them, but sane;)
The standard reaction of people on the street to the motorcade :) I think there are no comments, although sometimes you can hear very funny conversations and discussions of people about what is happening and what they see it !?
The curtain ...
The end.