Why is “a new customer better than the old two”?
Yesterday, in the topic " I am indignant, MTS - scam, " this thought of mine finally took shape, which had not found a normal answer for a long time:
Why so? What are the benefits to companies from new users? They are given all kinds of bonuses, discounts, new services.
You don’t have to go far for an example: in any shopping center, girls representing OpSoSov connect new subscribers for free, and usually the operator gives a bonus - 50 rubles, say, to the account. Many (most of all, probably young people) use this, just like free Ubuntu disks - they will use up the bonus and throw them to hell.
Meanwhile, the old customers get only these “pies” - tariff changes, the appearance of fees for once free services. I would especially like to emphasize the behavior of our regional provider. Approximately 3-4 times a year, new tariffs and concessions are introduced for new customers, such as an unlimited 4 Mb / s for 800 rubles. per month, while for "ordinary" customers the ceiling is 2 Mb / s for 1400 rubles. and no discounts, etc.
Why?
Our operators believe that the new customer is better than the old two.
(a comment)
Why so? What are the benefits to companies from new users? They are given all kinds of bonuses, discounts, new services.
You don’t have to go far for an example: in any shopping center, girls representing OpSoSov connect new subscribers for free, and usually the operator gives a bonus - 50 rubles, say, to the account. Many (most of all, probably young people) use this, just like free Ubuntu disks - they will use up the bonus and throw them to hell.
Meanwhile, the old customers get only these “pies” - tariff changes, the appearance of fees for once free services. I would especially like to emphasize the behavior of our regional provider. Approximately 3-4 times a year, new tariffs and concessions are introduced for new customers, such as an unlimited 4 Mb / s for 800 rubles. per month, while for "ordinary" customers the ceiling is 2 Mb / s for 1400 rubles. and no discounts, etc.
Why?