How to save on promotion?
Now it’s no secret to anyone that for successful promotion in search engines for more or less competitive requests you can’t do without external links.
A small number of links can be obtained naturally and for free, but if you are fighting for some highly competitive word, then without buying links - nothing. And here the budget race is already coming to the fore.
How, then, from the huge number of sites and pages to choose exactly those that will definitely give effect? After all, to buy 100 links for the sake of 10 working is a thankless task, I would even say it is unprofitable. And there are a lot of reasons for “throwing money away”. Here are some of them:
1) The link is simply not postedfor one reason or another. This can be done as intended (the webmaster tricked you and the system) or by accident (the code broke, the site was not accessible). In any case, you, as a buyer, should not worry about these nuances. If there is no link, you should not pay money for it!
2) The page where the link was purchased is not indexed by search engines. There are options, for example, you can buy a link and wait for the robot to come in and remember the page and link. But it can be in a week, month, year ... And all this time you’ll just pay money ...
3) The site where the link was purchased is under the filtersearch engine. In this case, the page can be indexed, and even your link is visible. BUT, it will not transfer weight, or it will, but so small that there is no sense in it.
4) The parameters of the site where the link is purchased do not meet the indicators you need. For example, TIC and PR = 0, or a huge number of external links. This situation not only makes the purchase of such a link pointless, but also potentially dangerous.
5) The site where the link was purchased is glued to another site . In this case, the site may have good indicators and pages are indexed, but the use of it is very doubtful.
6) The site is good, the link is placed, the pages are indexed, but search engines do not see it(checked through the webmaster panel). It should be understood that the full operation of the robot algorithm is unknown, and explaining why two identical pages work differently is not always possible. Therefore, if the link is there, but you can’t see it through the webmaster’s panel, then most likely buying such pages is also pointless.
You can write a dozen more reasons why the money to buy links is wasted. Of course, all these parameters are easy to verify directly through search engines or using special toolbars. But if you have such pages for analysis not 10, but, say 100? What about 1000? ... And the main problem: links to pages should be checked not only before the purchase, but also after, with a certain frequency, because indexed pages “fall out” of the index, and purchased links may not be indexed ...
For these purposes, there are several verification options, but the most convenient, from our point of view, is one of the Seolib.ru services, in the arsenal of which there are two convenient tools:
- Analysis of purchased links (description: www.seolib.ru/script/extlinfo )
- Automatic link analysis (+ analysis of links from Sape). (http://www.seolib.ru/help/sape/)
The difference between these scripts is that the first one-time allows you to check pages and links of interest to you. The second one - does a similar analysis automatically with a given frequency (daily, weekly). Another advantage - for analysis, you can export your projects from the largest link exchange Sape.ru, for the analysis of already purchased links.
The analysis is carried out according to the following indicators:
-indexing the page in Yandex and Google
- the Yandex filter "you-last";
- Google virus scan;
- analysis of the number of external and internal links;
- Information on TIC and PR pages;
- The response of the page and the message about the presence of an error (404, 403 ...);
- check for links on the page;
- Checking the visibility of links Yandex and Google;
- visibility of the link in Yandex.Webmaster
The saving strategy usually consists of the following steps:
1. First, you select the pages on which you would like to buy links. Immediately select pages with a margin of 40-60 percent.
2. Then, through a manual analysis of the purchased links, analyze the pages for indexability, the number of external and internal links, TIC and PR.
3. From the first array, select only those that are suitable for indicators and indexed.
4. Buy links to them.
5. A week later, start an automatic analysis of purchased links. Moreover, if you bought them through the Sape system, you can fully export your project with all the pages and prices. This is convenient because in the presence of a suspicious page, the price can play a decisive role - to leave or not such a link.
6. At least once a week, carry out such an analysis of purchased links and refuse broken ones. By analyzing the words, we mean not independently checking all the indicators, because the system will do this for you. You will just need to remove unnecessary links.
The cost of such a service is quite acceptable: $ 0.001 for checking 1 link. In other words, for the analysis of 1000 links you will pay only 1 cu, which is quite acceptable, given the average link costs from 0.05 to 0.25 cu, i.e. Link analysis will take approximately 0.6% of the budget. And the potential savings: from 30 to 50% of the entire link budget).
www.seolib.ru
A small number of links can be obtained naturally and for free, but if you are fighting for some highly competitive word, then without buying links - nothing. And here the budget race is already coming to the fore.
How, then, from the huge number of sites and pages to choose exactly those that will definitely give effect? After all, to buy 100 links for the sake of 10 working is a thankless task, I would even say it is unprofitable. And there are a lot of reasons for “throwing money away”. Here are some of them:
1) The link is simply not postedfor one reason or another. This can be done as intended (the webmaster tricked you and the system) or by accident (the code broke, the site was not accessible). In any case, you, as a buyer, should not worry about these nuances. If there is no link, you should not pay money for it!
2) The page where the link was purchased is not indexed by search engines. There are options, for example, you can buy a link and wait for the robot to come in and remember the page and link. But it can be in a week, month, year ... And all this time you’ll just pay money ...
3) The site where the link was purchased is under the filtersearch engine. In this case, the page can be indexed, and even your link is visible. BUT, it will not transfer weight, or it will, but so small that there is no sense in it.
4) The parameters of the site where the link is purchased do not meet the indicators you need. For example, TIC and PR = 0, or a huge number of external links. This situation not only makes the purchase of such a link pointless, but also potentially dangerous.
5) The site where the link was purchased is glued to another site . In this case, the site may have good indicators and pages are indexed, but the use of it is very doubtful.
6) The site is good, the link is placed, the pages are indexed, but search engines do not see it(checked through the webmaster panel). It should be understood that the full operation of the robot algorithm is unknown, and explaining why two identical pages work differently is not always possible. Therefore, if the link is there, but you can’t see it through the webmaster’s panel, then most likely buying such pages is also pointless.
You can write a dozen more reasons why the money to buy links is wasted. Of course, all these parameters are easy to verify directly through search engines or using special toolbars. But if you have such pages for analysis not 10, but, say 100? What about 1000? ... And the main problem: links to pages should be checked not only before the purchase, but also after, with a certain frequency, because indexed pages “fall out” of the index, and purchased links may not be indexed ...
For these purposes, there are several verification options, but the most convenient, from our point of view, is one of the Seolib.ru services, in the arsenal of which there are two convenient tools:
- Analysis of purchased links (description: www.seolib.ru/script/extlinfo )
- Automatic link analysis (+ analysis of links from Sape). (http://www.seolib.ru/help/sape/)
The difference between these scripts is that the first one-time allows you to check pages and links of interest to you. The second one - does a similar analysis automatically with a given frequency (daily, weekly). Another advantage - for analysis, you can export your projects from the largest link exchange Sape.ru, for the analysis of already purchased links.
The analysis is carried out according to the following indicators:
-indexing the page in Yandex and Google
- the Yandex filter "you-last";
- Google virus scan;
- analysis of the number of external and internal links;
- Information on TIC and PR pages;
- The response of the page and the message about the presence of an error (404, 403 ...);
- check for links on the page;
- Checking the visibility of links Yandex and Google;
- visibility of the link in Yandex.Webmaster
The saving strategy usually consists of the following steps:
1. First, you select the pages on which you would like to buy links. Immediately select pages with a margin of 40-60 percent.
2. Then, through a manual analysis of the purchased links, analyze the pages for indexability, the number of external and internal links, TIC and PR.
3. From the first array, select only those that are suitable for indicators and indexed.
4. Buy links to them.
5. A week later, start an automatic analysis of purchased links. Moreover, if you bought them through the Sape system, you can fully export your project with all the pages and prices. This is convenient because in the presence of a suspicious page, the price can play a decisive role - to leave or not such a link.
6. At least once a week, carry out such an analysis of purchased links and refuse broken ones. By analyzing the words, we mean not independently checking all the indicators, because the system will do this for you. You will just need to remove unnecessary links.
The cost of such a service is quite acceptable: $ 0.001 for checking 1 link. In other words, for the analysis of 1000 links you will pay only 1 cu, which is quite acceptable, given the average link costs from 0.05 to 0.25 cu, i.e. Link analysis will take approximately 0.6% of the budget. And the potential savings: from 30 to 50% of the entire link budget).
www.seolib.ru