To the question of the analysis of the effectiveness of promotion methods for online stores

    I would like to discuss and arrange a kind of brainstorming on the subject of the following topic. We all want to know how many of the visitors we attracted became our customers. And naturally we want more - we want to know where a particular client who bought from us from a particular product came from.

    There are two ways to do this:
    • When ordering through the site - statistics of visits, from which we learn where the client came from, to whom we were given a confirmation page about the order
    • When ordering by phone, bypassing the online order, the question “How did you find out about us?” When placing an order by phone (upon receipt of an order by the client, when calling some time after receiving the order to receive feedback on the product and service from the client, is necessary emphasize)

    But if the first option is simple and effective, then the second is not so smooth.A client can say that he came from Yandex, although he clicked on offers in Yandex.Market or in the context of Yandex.Direct, he won’t remember the site from which he accidentally wandered around the network - that is, the data is not accurate and unreliable to assess the performance of a particular receiving tool customers (this does not mean that feedback from the client is not needed - just other information is needed from him, but you can try to get this automatically). Unfortunately, there are IMs selling money-consuming and technological goods (like mine selling laptops), in which the percentage of orders placed by telephone reaches 70-80%.

    Analyzing this problem, it occurred to me that if a person would like to see a phone (if he wants to place an order by phone, rather than use an online order), he would have to click to see it. And on a click to bind Ajax fixing who he is and where from. Yes, not the fact that he will call, but who is interested in the phone is almost a 100% potential client. So the promotion worked correctly.

    I foresee the twisted faces of usabilityists. Yes, hiding the phone is wrong. Can show it incompletely? Going into transparency? Place a hint of any psychologically digestible, so that the client naturally receives a click on the phone to fully see it ... I saw a link on Habréto a page where the author, as a plug-in for jQuery, offers a trick, as if you are pulling a corner of the page and at the same time the source code of the layout is opened (as if the patch were peeled off). Alternatively, you can make the same effect.

    I am not saying that this is correct. This is only the option that came to mind. Maybe someone else will offer something interesting?

    bico : install a PBX in the office, and on each page (for each of the analyzed sources of the target audience - approx. Webbolt ) we place different extension numbers. At the end of the day, see how many calls came to which extension number and you understand where the buyer came from.
    And so we will know where the call comes from.
    lash : instead of the “iron” PBX, use for the proposedA bico- variant solution based on VoIP (for example, free Asterisk - approx. webbolt ).

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