Is the path to the user's heart through the provider?

    ESET (the developer of ESET NOD32 antivirus) is launching a new service that will allow Internet service providers to install ESET antivirus software for home users and decide how much to pay for the antivirus.

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    The concept of SaaS (Software-as-a service), about the usefulness and necessity of which the Bolsheviks IT monsters led by Google have talked so much , is also relevant for the antivirus community. Almost all market leaders in Russia and abroad are actively developing this area, and you can understand them: virtualization of sales, the transition to the provision of a service, rather than a product, entails, at a minimum, a reduction in logistics costs.

    Interaction with potential customers is simplified. In order to subscribe to your favorite antivirus, the user needs to click a couple of times with the mouse in the personal account of his provider. The subscription fee is deducted from the user's personal account daily, for a full day. At the same time, you can unsubscribe from the service at any time or switch to another ESET product.

    The user saves time and money by purchasing the ESET NOD32 antivirus software without leaving home, without the help of electronic money and online stores. Product registration and connection to the update server occurs immediately after subscribing to the service. Anti-virus product distributions can be downloadedon the official website of the company, and then, having received the registration login and password, activate the installed software. Free round-the-clock technical support works.

    The project was successfully tested at the facilities of the Moscow provider LifeLink. At the moment, there is an internal testing of the service by 17 Moscow and regional ISP companies.

    What does this give the consumer? First of all, mobility, speed, freedom of choice, the feeling that the developer trusts the user. And this is a lot, considering that the path from the supply market to the demand market is much shorter than it seems. It is demand that will soon determine the offer, the maximum customization and customer orientation, characteristic of the developed FMCG, will soon come to IT if they have not already arrived). In other words, companies that have learned to trust users today, work with customer loyalty, will occupy a leading position in the market.

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