Mail.ru makes a horror movie

Mail.ru invested as much as $ 5 million in the filming of the mystical thriller “Wii. Return " . Thus, the Internet company has become a full-fledged co-producer of this horror movie, Kommersant reports .

During a crisis, such expenses seem to be an unforgivable squander, but Mail.ru managers see them as a profitable investment. According to the results of the rental, the film should raise about $ 20 million with a total budget of $ 13-14 million (although experts doubt it). However, in reality everything is much simpler: agreements on investments were reached last summer, when no one had thought about the crisis, but now it’s too late to backtrack.

“Viy. The Return ”is the first part of the Wii trilogy. It can be assumed that after the release of this masterpiece, Mail.ru will be particularly aggressive in promoting it through banners, posters on its photo, video and blog hosting sites. Mail.ru will receive a percentage of rental fees.

On the subject : shots from the movie “Viy” .