Great and mighty language. Is it limitless?

I noticed that with the advent of the Internet to the masses, many companies began to call their products simply a set or combination of letters that does not carry any meaning. For the most part, I observe this in the names of mobile phone models. For example: Omnia, Xperia, etc. Does this trend underlie the guarantee of lack of competition with other words in the results of search engines or just a desire to stand out? And, for example, in 20 or 200 years, will we be able to find or invent more and more new words that will not cut the ear and will not be familiar to search engines?