January 16, 2009 at 11:54Analysis of buyers online bookstore
A little over a year ago, my partner and I founded an online bookstore . This year we learned a lot about e-commerce in Ukraine. And I would like to share some information with you again. I already wrote about payment systems in Ukraine and problems with UkrPoshta . Today I would like to analyze our customers - who they are, where they live, how they prefer to pay, etc.
Despite the fact that when registering the user is given a 3% discount, most purchases were completely unregistered users.
Unregistered customers made 69% of purchases, while registered customers made only 31%.
Countries:
Since our store is Ukrainian, most of our customers were from Ukraine:
Kiev or not Kiev:
Despite the strong opinion that only metropolitan residents buy online, our statistics indicate the opposite. Although, undoubtedly, the proportion of Kiev orders is much larger than in other regional centers.
Regional centers or not:
Most of our customers are from regional centers, although there were very small villages in which there are no names for the streets, and the postman knows everyone.
Order price:
Unfortunately, we did not receive orders with an amount of more than 500 hryvnias (~ 2500 rubles). But this can also be explained by the fact that we do not have many expensive books.
Type of payment:
In Ukraine, people are still incredulous about prepayments in online stores. Perhaps this is due to the problem of the lack of Internet acquiring in Ukraine.
Of all orders,
Method of payment:
Due to such a large number of post-payments, in the statistics of payment methods cash on delivery has gone far ahead.
In the sphere of delivery, the leading cash on delivery operator, UkrPoshta, is also the leader.
In Ukraine, you can and should develop e-commerce. First of all, it needs to be developed in the regions. And this should be done both by you and the state with banks. I hope my analysis helps someone get started. Personally, when we started, I lacked such a review.
Gender distribution
- Men - 37%
- Women - 63%
The number of registered buyers.
Despite the fact that when registering the user is given a 3% discount, most purchases were completely unregistered users.
Unregistered customers made 69% of purchases, while registered customers made only 31%.
Geographical distribution.
Countries:
Since our store is Ukrainian, most of our customers were from Ukraine:
- Ukraine - 91%
- Russia - 9%
Kiev or not Kiev:
Despite the strong opinion that only metropolitan residents buy online, our statistics indicate the opposite. Although, undoubtedly, the proportion of Kiev orders is much larger than in other regional centers.
- Kiev - 28%
- Other cities - 72%
Regional centers or not:
Most of our customers are from regional centers, although there were very small villages in which there are no names for the streets, and the postman knows everyone.
- Regional centers - 65%
- Non-regional centers - 35%
Order Amount and Payment Methods
Order price:
- Order amounts less than 100 hryvnias (~ 500 rubles) - 45%
- Order amounts from 100 (~ 500 rubles) to 199 hryvnias (~ 999 rubles) - 39%
- Order amounts from 200 (~ 1000 rubles) to 299 hryvnias (~ 1499 rubles) - 13%
- Order amounts from 300 (~ 1500 rubles) to 399 UAH (~ 1999 rubles) - 1%
- Order amounts from 400 (~ 2000 rubles) to 499 UAH (~ 2499 rubles) - 2%
Unfortunately, we did not receive orders with an amount of more than 500 hryvnias (~ 2500 rubles). But this can also be explained by the fact that we do not have many expensive books.
Type of payment:
In Ukraine, people are still incredulous about prepayments in online stores. Perhaps this is due to the problem of the lack of Internet acquiring in Ukraine.
Of all orders,
- prepaid orders - 18%
- Postpay - 82%
Method of payment:
Due to such a large number of post-payments, in the statistics of payment methods cash on delivery has gone far ahead.
- Cash on delivery (UkrPoshta) - 79%
- Payment through a bank (payment order or account) - 9%
- Payment by card online - 6%
- Cash - 3%
- Unistream transfers - 2%
- Webmoney - 1%
Delivery:
In the sphere of delivery, the leading cash on delivery operator, UkrPoshta, is also the leader.
- UkrPoshta - 72%
- Couriers delivered - 21% of packages.
- The remaining 7% went to buyers with the help of road carriers or were picked up at the office.
Conclusion
In Ukraine, you can and should develop e-commerce. First of all, it needs to be developed in the regions. And this should be done both by you and the state with banks. I hope my analysis helps someone get started. Personally, when we started, I lacked such a review.