The crisis has remained offline

    The Internet will be the only media to show growth in 2009. Doubling the volume of advertising, as last year, will not happen, the growth will be within 25 percent. There are several explanations for this. For example, the fact that the Waneth market is still very underestimated: annual advertising costs per user are € 2, while in Russia this figure is € 15, and in Poland - € 16.
    We see the light at the end of the tunnel!
    In a crisis, most advertisers are faced with the question: how to increase the efficiency of communication with consumers with a shrinking budget? The solution to this problem is online. A vivid example - the use of auction(auctions for lowering): in 24 days it was possible to sell 34 cars at one major Ukrainian auction; another 27 sold to people whose contacts were received during the auction. Preparing a down auction costs half the price of a similar offline campaign.

    Such successes inspire many - today already a quarter of advertisers are thinking about increasing the amount of advertising on the Internet. The fact that in the summer many large sites of Uanet fixed their prices in hryvnias also makes this communication channel attractive. However, the benefits that advertisers will receive in 2009 are not limited to this. Significantly reduced the number of sites that are engaged in the purchase of traffic or borrow content. Such an assumption was made at the forum on web communications by the famous blogger Yuri Aksyonov. Very attractive to advertisers and the audience of OneNet: In cities with a population of 50 thousand people and more than 41% uses the Internet. These are wealthy people interesting to advertisers. The total penetration of the Internet in Ukraine is 19%, and this figure is growing steadily.

    Source: http://aprelagency.com.ua/crysis-offline-bye-bye/

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