Perception of banners and contextual advertising in search engines
At the Ashmanov Conference, I presented data on the perception of banners and contextual advertising in Russian search engines. Data obtained using eye movement detection technology.
The video is not very high quality, but you can make an impression of the report.
Presentation slides are available here: usabilitylab.ru/press-center/index.php?ID=2158
The video is not very high quality, but you can make an impression of the report.
Presentation slides are available here: usabilitylab.ru/press-center/index.php?ID=2158