"Rambler" launches the most expensive advertising campaign in the history of Runet

    Rambler Media Holding started spending $ 100 million received from American Google for the Begun contextual advertising system, Kommersant reports .

    Within two months, Rambler will invest a record $ 5 million for the Internet in the promotion of its projects on TV, radio and in the press, in order to double the daily audience to 6 million people in a year, about Yandex and Mail.ru now have about that amount.

    The advertising campaign will begin in October and will be the largest in the history of Russian Internet business. Even the ever-memorable portal Top4top.ru was going to invest only $ 4.5 million in advertising, but could not realize its plans.

    Until now, the advertising activity of Internet resources on TV has been extremely low. For example, in 2007 Loveplanet.ru (a RBC project) spent on TV advertising about $ 2.6 million, Mail.ru - up to $ 350 thousand, and Yandex was not present on television at all. In the first half of this year, the Rsp-launched social network Vspomni.ru was most actively advertised on TV - its TV advertising budget, according to Magic Box, exceeded $ 2 million. The

    advertising activity of Rambler will not be limited to two months. “Next year, the annual advertising budget will increase by more than 50%,” said Zhanna Beletskaya, vice president of Rambler Media.

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