10 reasons Microsoft will buy Yahoo in 2007

Original author: ShoeMoney
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1. Search
Engine The creepy Microsoft search engine is almost the biggest problem that the company faces today. It lies in the fact that when the search engine is idle, ads are not shown. If Microsoft buys a Yahoo search, this will be a big step in getting users back.


2. Overture Yahoo! Search Marketing.
Microsoft has agreed with a company known as Overture to display ads on msn.com . Now she is trying to show ads there herself, but things are going very tight. While most advertisers like Microsoft Adcenter , they admit that too few people come from the search engine.

3. Yahoo! The Network Publisher, .
In my opinion, YPN is the best content network. They have an excellent control team and a phone number that live people answer in case you have questions. No one has the same level of user support as Yahoo! Publisher Network

4. Flickr
Microsoft may have a similar product, but Flickr has a larger share.

5. del.icio.us
While Google is buying up all the “two-sided” ad slots, Microsoft will immediately be able to get a major player.

6. People.
There are many old-fashioned people at Microsoft who are not familiar with the new industry. They begin to contribute to competing open source projects such as Zend and Mysql. With the purchase of people from Yahoo, such as Jeremy Zawodny (the author of the book about Mysql and the creator of tools), Microsoft will understand that they not only lose their place in the search industry, but they also lost market share in server technology Zendu (php) and other open source projects . If they want to keep the market share of their Windows Server, I believe that acquiring great Yahoo developers will put them on the right path to integrating with open source projects.

7. Video.
Microsoft has Soapbox , Yahoo has Yahoo! The Video .
They can combine to get a good share of the video market. In general, there is one reason for its importance, and it can be described in just two words: “advertising in video”. I took part in beta testing, in which Google checked commercials in commercials, and then 2 months after that Google bought YouTube. Plus to the share of the advertising market.

8. Communities.
Yahoo has Yahoo Groups , which is similar in size to MySpace. Ever heard of groups.yahoo.com ? Oh, you probably forgot about them. If you buy them, you will immediately see a bunch of people who can show ads. The share of the advertising market will increase further.

9.
Microsoft Business Directory just lefttheir attempts in this area. And Yahoo has always been there with its paid directory. This is the most respected directory on the net. Even with an annual fee of $ 300, webmasters stand in line to join him. At that time, like a similar Google project, this is a frivolous project in the heart of which is DMOZ .

10. Yahoo has put things in order.
It will become even easier to integrate with it.

Will this happen? In my opinion, this is obvious. If Microsoft hopes to compete in the new Internet economy, then they need a large share in the search market. And Yahoo is their only way out.

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