Cinema Advertising

It is no secret that cinemas have long become a place of concentration of advertising messages. Unfortunately, the power of creative thought of Russian advertisers is far behind the Western pace. Therefore, the methodology of the advertising attraction of fans to watch movies on the big screen, domestic specialists have yet to learn!
I will not particularly go into the details of the formats, this information can be obtained on the site of the English leaders in this field Carlton Screen Advertising

I want to show examples of those placements that seem to me the most interesting.

Advertising and branding tied to chairs in the cinema hall:
M & M'S


IKEA


MTS


AUDI


Interactive advertising on the cinema screen, including advergaming, which, in fact, is done not without helpYdreams :
the Vodafone


via AD28.ru