Radiation release at LNPP or viral marketing in action?

Peter is alarmed. People in offices run to the pharmacy for jars of iodine and to shops for milk. The whole network is full of rumors, stories of residents of Sosnovy Bor, etc. All official sources deny rumors about the leak. Here is viral marketing in action.
What do you think about this?

UPD: In the nearest pharmacies they bought all the IODINE =) There is still milk in the stores.