May 6, 2008 at 4:09 pmSEO - good or evil?
Let's talk about SEO. I noticed that many hawkers do not like this IT industry. Comments like “I sincerely hope that the development of search engine algorithms will reduce this pseudo-activity to complete farce ..”, “SEO is gop-IT” is supported by many.
I propose to understand - is it really harmful search engine optimization sites?
There are a number of stereotypes about optimization. I will try to dispel some of them.
SEO will die soon
Optimization will not die while the search engines generate traffic. While search engines are the main traffic generators on the Internet and there are no prerequisites that something will change much in the coming years. Google, Yahoo, Baidu, Live, Yandex are among the most visited sites in the world. Some competition is only for large social networks. As long as this remains, the sites will be optimized and promoted. Web resources fight for visitors. Visitors - this is an increase in sales, the cost of advertising on the site, etc. That is, the fight is actually for money. In some subjects, this is quite a lot of money.
Search engines will change algorithms, optimizers will adapt to them. This is an inevitable process, so maybe it is still worth taking it for granted?
Optimized texts cannot be read
If the text is in the spirit: “Our company sells stools. In stock wooden stools, iron stools, plush stools. Our stools are the most stooly, ”of course it is not very pleasant to read it. But such texts have little to do with professional SEO. So the amateur pioneer seo can write, but just as a layman - a webmaster (or a marketer, sales manager, secretary) can write a terrible text with stylistic and grammatical errors on the site. The text will not be optimized for search engines, but it will be just as terrible in terms of perception. I think we have all seen such sites more than once. So maybe the point is the lack of professionalism of a particular artist, and not the industry as a whole?
In high-quality SEO copywriting, you won’t even notice keywords. Usually their entry leaves about 5% of the text.
Purchased links are not needed, make high-quality sites and people themselves will link to you.
In any small competition topic, you can’t promote the site due to internal optimization. Nowhere without links, and your competitors will put them on their projects, be sure.
Do not rely heavily on other resources linking to you of your own free will. First, in order for you to be linked, your project must be recognized. That is, for starters, you have to declare yourself and like yourself about yourself somewhere (social networks, forums, off-line). Secondly, links to you will be put with words like “interesting project”, “here”, “site name” or just give url. These are by no means the words that you would like to advance on. Thirdly, if this works, then for mass projects, try to get natural links for the site of a company selling concrete or chemical fertilizers. No matter what quality website you create, it will get few links.
SEO is easy
“I made a site on the people, registered meta tags, bought links on the faces, and now my site is in the top for“ slippers from Zhmerinka ”! SEO is very simple! ”- Such statements can be easily found on the forums.
Not so simple really. SEO is a very dynamic field of activity: search engines are changing algorithms - optimizers are trying to keep up with them. This is an endless catch-up game. The opener should be constantly up to date. For a year in search engine promotion, it is changing more than in some areas of activity for a decade.
Large seo companies open their research centers that study search engine algorithms. In popular topics, there is a real battle for the top ten. There are more and more people wishing to receive visitors from the search, there are still only 10 places in the top.
Now let's move on to the most important question:
SEO is evil
Those who think so argue that SEOs clog up the Internet with satellites, links to high-quality resources and slip their promoted resources for all requests.
Let's try to figure it out. There is some truth here: satellites are made, grids are built. But people usually don’t see such sites; they are made for robots. In addition, the satellite and the govnosite are not synonyms yet. There are many satellites with useful information and beautiful design.
Regarding sales links - Have you ever thought that this is the main income of webmasters from their sites? Tens of thousands of people profit from selling links on their nonprofit projects. Someone 5-10 dollars, someone 1000-2000. Selling links through exchanges like sape.ru and xap.ru brings a lot more money than participation in banner exchange networks and even more than contextual advertising.
Links on the site do not irritate the user's eye as banner ads and do not interfere with navigation, as the contextual advertising block placed in the middle of the page.
Littering search results - who said that exclusively low-quality resources are being promoted? Believe me, it’s much more pleasant for the optimizers themselves to bring to the top sites with a beautiful design and useful content. There is a tendency - the more competitive the topic and the higher the cost of promotion in it, the more high-quality resources are on the first page. If only because customers spending $ 1,000- $ 2,000 a month on promotion can afford to order a quality website. This is not the rule, but the trend is visible. Secondly, when the competition is great, the user must not only attract, but also keep on the site. When the resource is ugly and inconvenient, the user will run away to another, located on the next line in the search.
Each of us was faced with a situation where it is difficult to find a thematic site upon request, since bulletin boards, forums and catalogs are in the first place. Does seo not do a good deed by pulling a thematic resource to the first place by relevant request?
Another of the claims to search engines and SEOs is the commercialization of search results. This is when you enter the information request “car”, and you are offered some sites about renting a car or selling; enter "flowers", hoping to get to the site of floristry, and you are given exclusively online flower shops. Here, the claim to the search engine itself is largely, whose algorithm cannot balance the commercial and informational queries. But work in this direction is underway. Search segmentation on informational, commercial sites, blogs. The same Rambler is buildingvertical search , dividing sites into groups. Gogo.ru offers its own version. Yandex Blog Search is also a segmentation of the search.
Although most search engines are negative about optimizers, the latter, of course, push them into development. Do you remember what search engines were 3-5 years ago? How weakly relevant the issue was and how easy it was to influence it by changing only the text on the page and adding meta tags.
I propose to understand - is it really harmful search engine optimization sites?
There are a number of stereotypes about optimization. I will try to dispel some of them.
SEO will die soon
Optimization will not die while the search engines generate traffic. While search engines are the main traffic generators on the Internet and there are no prerequisites that something will change much in the coming years. Google, Yahoo, Baidu, Live, Yandex are among the most visited sites in the world. Some competition is only for large social networks. As long as this remains, the sites will be optimized and promoted. Web resources fight for visitors. Visitors - this is an increase in sales, the cost of advertising on the site, etc. That is, the fight is actually for money. In some subjects, this is quite a lot of money.
Search engines will change algorithms, optimizers will adapt to them. This is an inevitable process, so maybe it is still worth taking it for granted?
Optimized texts cannot be read
If the text is in the spirit: “Our company sells stools. In stock wooden stools, iron stools, plush stools. Our stools are the most stooly, ”of course it is not very pleasant to read it. But such texts have little to do with professional SEO. So the amateur pioneer seo can write, but just as a layman - a webmaster (or a marketer, sales manager, secretary) can write a terrible text with stylistic and grammatical errors on the site. The text will not be optimized for search engines, but it will be just as terrible in terms of perception. I think we have all seen such sites more than once. So maybe the point is the lack of professionalism of a particular artist, and not the industry as a whole?
In high-quality SEO copywriting, you won’t even notice keywords. Usually their entry leaves about 5% of the text.
Purchased links are not needed, make high-quality sites and people themselves will link to you.
In any small competition topic, you can’t promote the site due to internal optimization. Nowhere without links, and your competitors will put them on their projects, be sure.
Do not rely heavily on other resources linking to you of your own free will. First, in order for you to be linked, your project must be recognized. That is, for starters, you have to declare yourself and like yourself about yourself somewhere (social networks, forums, off-line). Secondly, links to you will be put with words like “interesting project”, “here”, “site name” or just give url. These are by no means the words that you would like to advance on. Thirdly, if this works, then for mass projects, try to get natural links for the site of a company selling concrete or chemical fertilizers. No matter what quality website you create, it will get few links.
SEO is easy
“I made a site on the people, registered meta tags, bought links on the faces, and now my site is in the top for“ slippers from Zhmerinka ”! SEO is very simple! ”- Such statements can be easily found on the forums.
Not so simple really. SEO is a very dynamic field of activity: search engines are changing algorithms - optimizers are trying to keep up with them. This is an endless catch-up game. The opener should be constantly up to date. For a year in search engine promotion, it is changing more than in some areas of activity for a decade.
Large seo companies open their research centers that study search engine algorithms. In popular topics, there is a real battle for the top ten. There are more and more people wishing to receive visitors from the search, there are still only 10 places in the top.
Now let's move on to the most important question:
SEO is evil
Those who think so argue that SEOs clog up the Internet with satellites, links to high-quality resources and slip their promoted resources for all requests.
Let's try to figure it out. There is some truth here: satellites are made, grids are built. But people usually don’t see such sites; they are made for robots. In addition, the satellite and the govnosite are not synonyms yet. There are many satellites with useful information and beautiful design.
Regarding sales links - Have you ever thought that this is the main income of webmasters from their sites? Tens of thousands of people profit from selling links on their nonprofit projects. Someone 5-10 dollars, someone 1000-2000. Selling links through exchanges like sape.ru and xap.ru brings a lot more money than participation in banner exchange networks and even more than contextual advertising.
Links on the site do not irritate the user's eye as banner ads and do not interfere with navigation, as the contextual advertising block placed in the middle of the page.
Littering search results - who said that exclusively low-quality resources are being promoted? Believe me, it’s much more pleasant for the optimizers themselves to bring to the top sites with a beautiful design and useful content. There is a tendency - the more competitive the topic and the higher the cost of promotion in it, the more high-quality resources are on the first page. If only because customers spending $ 1,000- $ 2,000 a month on promotion can afford to order a quality website. This is not the rule, but the trend is visible. Secondly, when the competition is great, the user must not only attract, but also keep on the site. When the resource is ugly and inconvenient, the user will run away to another, located on the next line in the search.
Each of us was faced with a situation where it is difficult to find a thematic site upon request, since bulletin boards, forums and catalogs are in the first place. Does seo not do a good deed by pulling a thematic resource to the first place by relevant request?
Another of the claims to search engines and SEOs is the commercialization of search results. This is when you enter the information request “car”, and you are offered some sites about renting a car or selling; enter "flowers", hoping to get to the site of floristry, and you are given exclusively online flower shops. Here, the claim to the search engine itself is largely, whose algorithm cannot balance the commercial and informational queries. But work in this direction is underway. Search segmentation on informational, commercial sites, blogs. The same Rambler is buildingvertical search , dividing sites into groups. Gogo.ru offers its own version. Yandex Blog Search is also a segmentation of the search.
Although most search engines are negative about optimizers, the latter, of course, push them into development. Do you remember what search engines were 3-5 years ago? How weakly relevant the issue was and how easy it was to influence it by changing only the text on the page and adding meta tags.