Advertising that changes us

    Or should change! Very often, socially-targeted advertising campaigns use sharp, shocking images in their creative decisions. Sometimes this technique can really affect the public and make us pay attention to those problems that we do not particularly think about, drowning in the solution of daily household affairs.
    Of course, Shockvertising also uses many companies to promote its products. In general, such advertising almost always attracts attention.

    There is a lot of material, so I will break this topic into several posts ... A

    social advertising campaign initiated by the Brazilian government popularizes the careful handling of pedestrians:
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    Campaign aimed at drinking whaling:
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    The creative created by the Parisian TBWA for the French social campaign against the spread of AIDS:
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    “If she is physically developed, this does not mean that her mind is ready for it” - this is the main idea of ​​the American campaign against sexual contact with minors.
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    The concept of this creative is to warn parents about the possible danger of lack of moderate control over their children:
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    “Money is not the main thing!” Is the main message of the campaign of the Australian branch of the Red Cross, created not without the help of M&C Saatchi . A jar of liquid is visually reminiscent of blood:
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    Several memorable actions from Peta : APFR
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    campaign, directed against domestic violence:
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    This creative expresses the danger that experiments with changing the genetic code of vegetables and fruits can bring. The campaign was conducted by Greenpeace.
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    This BTL was created by Saatchi & Saatchi. The campaign was held in New York. The purpose of the campaign was to make urban residents think that when they write anywhere, they can be seen, and it is better to do this in specially created places for this.
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    Contradictory Sony PSP print:
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    A very bold move from Deutsch Magazine:
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    via AD28.ru

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