Graphing Social Patterns Conference Presentation Overview

    In early March, a specialized conference O'Reilly Graphing Social Patterns was held in San Diego , dedicated to the trends in the social networking market on the Internet. Now on the website are laid out files of key presentations that took place as part of this event. We have already talked about Charlene Lee's talk on the Future of Social Networks ( PPT ) . Now let's see what interesting can be found among the rest of the materials. Monetization A group of venture capitalists (Charles River Ventures Foundation) and Internet entrepreneurs (startups, Lookery, VideoEgg and Peanut Labs) prepared a presentation on monetization of social networks ( PPT

    ) It is clear that for a modern startup, the main thing is to attract a large audience, and the money, they say, will come. The problem is how to most accurately and efficiently convert users into capital.

    For social networks, it is proposed to use a special advertising model. Interactive advertising can be integrated with the functionality of the site. For example, an interactive banner with a shopping list: candies, flowers, etc. can be integrated into the private messaging system on the site. A girl can mark her status and indicate which gifts she is interested in. Even without knowing her exact address, you can order a gift for the girl. For example, Facebook already has a similar widget that analyzes all transactions.

    In addition, in social networks you can place display ads in almost any format, conduct paid marketing research (with payment to users for filling out the questionnaire), etc.

    Distributed social network
    Citizen Agency representatives spoke about their project called DiSo , a distributed social network based on the WordPress engine ( PDF presentation ). The notorious Chris Messina (the organizer of the microformats movement) and Steve Ivy had a hand in its creation. To integrate the global blogosphere into a single communication environment, existing blogging software is used, as well as OpenID, OAuth, XRDS-Simple, Atom, XMPP, XFN, and other microformats.

    The main idea of ​​DiSo is to switch from a system-oriented design of social networks (depicted in the diagram above) to a user-oriented architecture. That is, the user has a unique ID, and all social services turn into auxiliary services, some additional modules that the user can connect to his ID.

    OpenSocial Apps & Containers
    Google representatives talked about their OpenSocial platform ( PDF ). As you know, it involves the creation of a unified technological environment on top of existing social networks.

    MyBlogLog and Facebook Marketing
    Two more presentations were devoted to the universal interface for social networks MyBlogLog from Yahoo ( PPT) and marketing issues on the social network Facebook ( PDF ).

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