March 13, 2008 at 16:34ETarget will look at the Internet from the advertising side
This year, “ eTarget ” will be held with a substantial addition - in addition to the conference itself, an exhibition of “achievements of online farms” will be organized . It will be free , so everyone who wants, but did not manage to get to the conference, will also be able to plunge into the atmosphere of the event. At the stands of the largest portals, search engines, advertising services and advertising agencies, it will be possible to communicate with their representatives and find out answers to exciting questions. The exhibition will run in parallel with the conference - March 27 and 28.
The conference "Audience management and advertising on the Internet" will be held at the Radisson SAS Slavyanskaya Hotel. This year, the main Russian conference on online advertising will be held for the fourth time.
Conference organizers press conference (2007)
The two-day conference is not broken down in the framework of which industry leaders will talk about the latest ways to attract customers via the Internet, modern advertising technologies and interaction with a network audience.
The first day, the speakers will devote to the opportunities of Internet marketing and strategies of advertising companies.
Mikhail Raibman (TNS Gallup) and Marina Solovyova (Gemius) will talk about Runet’s audience, its structure, research methods and working with the data obtained. The planning of the advertising company, the choice of strategy and budgeting will be the focus of the reports of Mikhail Trufanov (Arton Consulting), Boris Preobrazhensky (GBgroup.ru) and Sergey Spivak (Prior). Alexey Padalkin (Mail.ru) and Anna Kolesnikova ("Media Network") will raise the problem of creative in display advertising and the features of the online media market in their reports. Alexey Basov ("Runner"), Evgeny Lomize ("Yandex") and Roman Kovalev ("Ashmanov and Partners") will talk about new trends in contextual advertising.
The first day will end with a round table on the evolution of technology in online advertising.
Igor Ashmanov at eTarget 2007
New tools and platforms for Internet marketing - this is how the organizers outlined the topic of the second day.
Alexei Tretyakov (Yandex), Stepan Eremin (Novoteka) and Natalia Kotlyarevskaya (KSAN) will talk about video advertising, interactive technologies, and creativity in online advertising. The reports of Inga Skvortsova (CLIFF), Mikhail Mukhin (Registry.ru) and Sergey Ryzhikov (1C-Bitrix) will be devoted to the analysis of the effectiveness of online advertising and its evaluation tools. Anna Znamenskaya (Rambler), Taras Tkachuk (Sol Media Agency) and Mikhail Getmanov (Mobile Direct) will talk about new platforms and the evolution of interactive advertising. The problems of Internet communications, the dangers of “partisan” marketing in blogs and forums, and the motivation of users will be presented by the reports of Anton Nosik (SOUP), Fedor Virin (Mail.ru) and Anton Popov (Rare Brand).
The participants at the end of the day will consider the prospects of new Internet marketing techniques.
The conference "Audience management and advertising on the Internet" will be held at the Radisson SAS Slavyanskaya Hotel. This year, the main Russian conference on online advertising will be held for the fourth time.
Conference organizers press conference (2007)
The two-day conference is not broken down in the framework of which industry leaders will talk about the latest ways to attract customers via the Internet, modern advertising technologies and interaction with a network audience.
The first day, the speakers will devote to the opportunities of Internet marketing and strategies of advertising companies.
Mikhail Raibman (TNS Gallup) and Marina Solovyova (Gemius) will talk about Runet’s audience, its structure, research methods and working with the data obtained. The planning of the advertising company, the choice of strategy and budgeting will be the focus of the reports of Mikhail Trufanov (Arton Consulting), Boris Preobrazhensky (GBgroup.ru) and Sergey Spivak (Prior). Alexey Padalkin (Mail.ru) and Anna Kolesnikova ("Media Network") will raise the problem of creative in display advertising and the features of the online media market in their reports. Alexey Basov ("Runner"), Evgeny Lomize ("Yandex") and Roman Kovalev ("Ashmanov and Partners") will talk about new trends in contextual advertising.
The first day will end with a round table on the evolution of technology in online advertising.
Igor Ashmanov at eTarget 2007
New tools and platforms for Internet marketing - this is how the organizers outlined the topic of the second day.
Alexei Tretyakov (Yandex), Stepan Eremin (Novoteka) and Natalia Kotlyarevskaya (KSAN) will talk about video advertising, interactive technologies, and creativity in online advertising. The reports of Inga Skvortsova (CLIFF), Mikhail Mukhin (Registry.ru) and Sergey Ryzhikov (1C-Bitrix) will be devoted to the analysis of the effectiveness of online advertising and its evaluation tools. Anna Znamenskaya (Rambler), Taras Tkachuk (Sol Media Agency) and Mikhail Getmanov (Mobile Direct) will talk about new platforms and the evolution of interactive advertising. The problems of Internet communications, the dangers of “partisan” marketing in blogs and forums, and the motivation of users will be presented by the reports of Anton Nosik (SOUP), Fedor Virin (Mail.ru) and Anton Popov (Rare Brand).
The participants at the end of the day will consider the prospects of new Internet marketing techniques.