Notes of a novice. Tale of the elections at the carnival. (part 3)

    Russia 2007

    And so our hierarchs wondered when Medved returned . They sent me for an index .
    And I’m reporting: after the fifth year, Medved came back only in the seventh. But how come. He talked about national projects. In the newspaper of the merchant kept 1 word. They say life has become better, life has become more fun.

    Then the sovereign man deigned to go to the Duma. With retinue. And the boyars listened to him - they could not hear enough 2 . All said the same thing Medved. Our sleeve painters have already worn out everything - they write and write. And after that, you look, and the Busurman is picked up. Index is growing, what is your turnip. Big big.

    Well, March is coming, and the lackeys are right there - glad to serve. At first, our conference arranged it. Yes, not simple - but fabulous - threw Networks.

    The catch was great.

    With such a wide output, the Russian and, after that, world news agencies become the flagship in the list of PR channels.

    Work for the press (analysis of the components of the PR public relations campaign of

    Medvedev) Mr. Medvedev Index will again overcome his achievement at the beginning of March 2007. His team achieves this with two actions: an Internet conference and a speech to the press and book publishers.

    During the first, D.A. Medvedev answers questions posed by Internet users (March 5). Here, in particular, it denotes one of the priority areas of "attracting investments", raising the problem of licensed software in Russia. Medvedev’s PR people addressed his speech to the Internet audience not only in form, but also in content - he joked about “Albanian” 3 , praised open source software, promised support for computer classes in schools, and even spoke about “fidonet”, the last remark was so absurd that it was replicated many times. The rest of the content of the conference should, as one might expect, be tightly packed with information on what “national projects” are, with particular emphasis on healthcare.

    Then, two days later, it immediately gives attention to journalists, opening the second interdisciplinary conference "Media, book publishing, printing: 2006 results and development prospects." Here he makes several even more populist statements that work fine, allowing the Index to overcome the bar of 1000. In particular, the following influences on the rating: “In matters of advertising, you must continue to search for a“ reasonable balance ”between the interests of business and viewers,” “during the transition on digital broadcasting, it is necessary to maintain the level of analog broadcasting so that citizens do not lose the opportunity to watch those TV channels that are watching now "and" We first exceeded the 100,000th milestone of titles (issued books) and entered the four leading book powers of the world, along with Great Britain, China and the USA. ”

    In principle, as a pr-craft, Medvedev decomposes into fairly clear components, which are reflected in the Index by growing popularity.

    It’s interesting, but after Medvedev’s team achieved the growth of the Index on these statements, then the whole year only decreases. At the beginning of December, it amounts to a little more than 300. But on December 11, Dmitry Medvedev meets with party candidates who nominate him as president of the Russian Federation, and the Index shoots for the bar at 2,600. It is interesting that this time the source of activity is not news agencies at all, like in previous models, and central Russian newspapers. Agencies will regain their leadership in January, reporting more and more about Medvedev more than all the press, television, radio and online media combined.

    Even the actual nomination for President does not produce such a furor. Nevertheless, as can be seen in the illustration, having advanced to the presidency, Medvedev becomes the most mentioned among the candidates, compared by rating to Putin.

    _________________
    1 First Deputy Prime Minister Dmitry Medvedev published an article in the Kommersant newspaper on the first results of national projects. Focusing on the importance of national projects, Medvedev pointed out that the mere fact of their appearance means that Russia was able to become another country.
    In particular, one of the results of national projects is an increase in the rating of social optimism: for example, from October 2005 to October 2006, the number of citizens who believe that they will live worse in the future has fallen to 12 percent for the first time in recent years, and the number of optimists has become stable exceed 30 percent. Since 1998, the country's leadership has managed to solve the most acute problems of ensuring security and national sovereignty, the foreign policy situation has been strengthened, domestic political stability has been achieved, the macroeconomic situation has improved significantly and resources for development have appeared. In 2006, society and power were mainly engaged not in stabilization tasks, but in development tasks.
    According to Medvedev, work on national projects will bring and already brings a wide variety of positive results. It is already noticeable that thanks to them the whole country started moving: the regions, having felt the support of the center, are becoming more and more actively involved in the work. “If earlier the points of social development were in a small number of regions, now the whole country has joined the priority national projects,” Medvedev emphasized.
    ( Source )

    201/25/2007. Yesterday, the State Duma discussed the implementation of national projects in Russia. To report on the progress of work on these projects, First Deputy Prime Minister Dmitry Medvedev arrived in the State Duma. Three federal ministers at once pulled in to help him - agriculture A. Gordeev, communications of L. Reiman and regional development V. Yakovlev. And two unpopular ministers - M. Zurabov and A. Fursenko - preferred not to annoy the deputies once again and sent deputies instead. ( Source )

    3“I think now this citizen [an American who was taught“ Albanian ”], like an Englishman, at least knows Russian and, possibly, studies Albanian.” “Medvedev noted that the existence of a specific Russian language on the Internet should be taken into account, since this language is existing, vibrant and developing,” media reported following the conference.


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