Google Introduces Advertising Widgets

Google has launched a massive experiment with the new Google Gadget Ads interactive rich media format . Almost any content is embedded in these advertising widgets: RSS feeds, maps, graphics, sound, video, flash, HTML and JavaScript. In fact, in the widget format, you can make a full version of the whole website, exporting it to millions of sites in the Google Adsense advertising network. Now the official launch of the new format (any advertisers, selected Adsense sites) has taken place, which was preceded by closed beta testing with the participation of advertisers such as Pepsi-Cola, Intel and Honda.

The advertiser can choose a payment model: either for the number of impressions, or for each click. At the same time, targeting by context, domain name, geographical and demographic targeting is available.

In the future, Google’s advertising widgets can be implemented wherever the standard Google Adsense ad format is supported: on any sites, blogs, and forums. The Google advertising network now covers up to 75% of all Internet users in the world.

To help advertisers on Google, the catalog of independent designers is replenished , who will be happy to help in creating an interactive module.

In addition, the site has a full-featured Google Gadget Ads Editor with instant preview and validation features.