June 5, 2007 at 12:54 Travertising: application option
There has already been written about travertising , I will supplement that story with an application of this concept (taken from cornflake.ru ).
Free product in exchange for an opinion It’s
free to take any product “for trial” in exchange for your opinion about this product - an idea that appeals to many women. In the USA, this idea was implemented by SheSpeaks.com
(She speaks - she speaks). In fact, SheSpeaks.com is a forum where women, and only women, speak out about certain things that will soon appear on store shelves. In America, women make 83% of all purchases of consumer goods, spending more than $ 5 trillion, so there is nothing surprising in the focus chosen by the creators of the resource.
The scheme of work is as follows: registering on the site, a woman fills out a questionnaire, which indicates her interests, hobbies, tastes, and based on this information, the system selects for her one or another product delivered to the specified address in two to three weeks. No return is provided - the thing sent will always remain with the test participant. For some time, she uses this thing, and then publishes her honest verdict on SheSpeaks.com. For each product, there are discussion threads where several women who share the same product exchange opinions.
This principle of testing new products is called tryvertising - the term is formed from the English words try (try) and advertising (advertising). The level of effectiveness of trivertising (such a transcription is already used by Russian marketers) is no lower than that of the traditional study of consumer properties of goods. Moreover, resorting to travertising, the manufacturer receives immediate contact with representatives of the target markets. And if the product is good, its “word of mouth” advertising campaign will begin long before the rental of commercials on radio and television.
Free product in exchange for an opinion It’s
free to take any product “for trial” in exchange for your opinion about this product - an idea that appeals to many women. In the USA, this idea was implemented by SheSpeaks.com
(She speaks - she speaks). In fact, SheSpeaks.com is a forum where women, and only women, speak out about certain things that will soon appear on store shelves. In America, women make 83% of all purchases of consumer goods, spending more than $ 5 trillion, so there is nothing surprising in the focus chosen by the creators of the resource.
The scheme of work is as follows: registering on the site, a woman fills out a questionnaire, which indicates her interests, hobbies, tastes, and based on this information, the system selects for her one or another product delivered to the specified address in two to three weeks. No return is provided - the thing sent will always remain with the test participant. For some time, she uses this thing, and then publishes her honest verdict on SheSpeaks.com. For each product, there are discussion threads where several women who share the same product exchange opinions.
This principle of testing new products is called tryvertising - the term is formed from the English words try (try) and advertising (advertising). The level of effectiveness of trivertising (such a transcription is already used by Russian marketers) is no lower than that of the traditional study of consumer properties of goods. Moreover, resorting to travertising, the manufacturer receives immediate contact with representatives of the target markets. And if the product is good, its “word of mouth” advertising campaign will begin long before the rental of commercials on radio and television.