We will find application for the new service!

Recently discovered a curious service - Wakoopa
In a nutshell, it can be described as “ Last.fm for programs”:
So, here’s what the authors of the site write about their project (free translation of the author):
- Now with Wakoopa you will know exactly what software you are using :)
You will have access to statistics on the use of certain programs.
You will be informed about the release of new versions of the software
you use. You will be able to share experiences on using a particular program and comment on its work.
Finally, if you still not taken someone's side in any of holivarov (whether war antivirus, browsers or IM'ov) - and then the service will come to your rescue :)
to use the service you need to download the client , which actually will otsylat statistics in your account on the site.
If in the case of Last.fm the meaning of the service is immediately clear, then everything is somewhat more confusing. Of the usefulnesses, I could only select a notification about software updates, the opportunity to consult with more experienced users (see that the user “flied” 500 hours in Photoshop and, full of respect for him, climb for advice).
Habrludi, perhaps someone used this curiosity? Or do you have any thoughts about its benefits?
Or is it just another startup whose destiny is a quick death ...