Internet users choose online and buy offline

    Most Internet users choose products online, but prefer to buy in offline stores. These are the results of a study conducted by Accenture .

    67% of respondents said that they purchase goods at “real” points of sale, while 69% conduct preliminary online intelligence, figuring out everything about their future purchase. 68% are engaged in price comparisons, and 58% - find out exactly where you can buy the goods.

    Only 13% of respondents are sure that the Internet does not help shopping in any way.

    via ZDNet

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