The Department of Synergy will unite the Internet projects of FINAM

    A new division has been formed in the structure of the FINAM investment holding company - the Department of Synergy. Its main function will be to coordinate the Internet projects owned by the holding in order to further increase their financial performance and cost. The director of the department was Irina Chefranova, who joined FINAM from News Media Rus OJSC (publishes Life for the Week, Your Day), where she served as director of the web editorial office.

    FINAM currently controls or owns shares and stakes in Begun, Mamba, Ashmanov & Partners, MoneyMail, Search Technologies, E-generator, etc. Among the holding's assets are more than ten different web -projects that until recently acted as separate business units. Now the synergy department should unite them in some way. At the same time, all resources will remain independent in the formation of content and the definition of thematic moves within the framework of the overall strategy.

    With the advent of the new division, an increase in the number of users of FINAM-owned companies is expected, as well as an increase in their influence. “Irina Chefranova, as well as Anna Putin, who became her deputy, have significant experience in creating successful mass projects,” said the head of the Internet Projects department of the holding.

    According to Irina Chefranova, FINAM now has a unique portfolio of Internet assets from mature to start-ups. “We will try to make sure that they do not just grow, but grow faster than the market as a whole,” she said.

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