July 28, 2006 at 15:43Internet advertising has its own messenger
On July 26, a round table was held at the Ararat Park Hyatt hotel, whose participants, who discussed the development of Russian Internet advertising, were presented, among other things, the site MediaRevolution.Ru - an information project by Alexander Gagin.
Gleb Sahray, General Director ofPR-Technologies Agency
Within the framework of MediaRevolution.Ru, news flows and analytics are structured, which will be useful for specialists whose professional activities in one way or another intersect with the online advertising industry. The future plans of the creators of the project are to expand the content through analytics of their own researchers (4 people in the editorial team). So far, the site has collected mainly news and translations of reports of Western researchers.
Prior to the official presentation and opening of the English version of MediaRevolution.Ru, it worked in test mode for several months. The project is financed by IMHO VI, whose management assumes that in the near future the resource will become self-sustaining. The main source of income, according to Gleb Sakhray, will be the sale of banner advertising on the site. Presumably, various advertising platforms of the Network will act as advertisers, since the resource is aimed at people who just decide on advertising in certain media.
According to the calculations of the management of MediaRevolution.Ru, the potential audience of the site is about 3000 people. It is planned to introduce each of them individually to the resource - a call-center has been created, the employees of which will ring the companies, informing their employees about the project. Such a promotion is quite effective: according to Gleb Sakhray, 72% of those who call call agree to subscribe to the weekly newsletter.
Gleb Sahray, General Director of
Within the framework of MediaRevolution.Ru, news flows and analytics are structured, which will be useful for specialists whose professional activities in one way or another intersect with the online advertising industry. The future plans of the creators of the project are to expand the content through analytics of their own researchers (4 people in the editorial team). So far, the site has collected mainly news and translations of reports of Western researchers.
Prior to the official presentation and opening of the English version of MediaRevolution.Ru, it worked in test mode for several months. The project is financed by IMHO VI, whose management assumes that in the near future the resource will become self-sustaining. The main source of income, according to Gleb Sakhray, will be the sale of banner advertising on the site. Presumably, various advertising platforms of the Network will act as advertisers, since the resource is aimed at people who just decide on advertising in certain media.
According to the calculations of the management of MediaRevolution.Ru, the potential audience of the site is about 3000 people. It is planned to introduce each of them individually to the resource - a call-center has been created, the employees of which will ring the companies, informing their employees about the project. Such a promotion is quite effective: according to Gleb Sakhray, 72% of those who call call agree to subscribe to the weekly newsletter.