Yuri Luzhkov already knows how to convert casinos
At a meeting of the metropolitan government, where a reading propaganda program was considered yesterday, the mayor seriously proposed re-profiling the casino into bookstores. “There are about two thousand gaming establishments in Moscow, which we will close in the near future,” said the mayor, proposing to create “book-reading centers” in their place. “Who is stopping us from solving this problem?”
The Moscow City Hall has already calculated that the share of actively reading people in Russia today is 26%, which is almost below the global average. Despite the fact that Moscow, against the background of other Russian regions, still looks more enlightened, taking, according to the chairman of the committee on telecommunications and the media Vladimir Zamuruev, 7th place in the number of reading population among major megacities of the world, the quality of literature absorbed by the residents of the capital officials are not satisfied. “Fiction is supplanted by a gloss in which thoughts are crowded,” said Mr. Zamuruev. According to him, Muscovites prefer entertaining reading and functional literature to highly cultured works of art and recognized classics. According to the relevant department, there aren’t enough bookstores in Moscow either - there are 292 of them now, 48 of which are state unitary enterprises. One bookstore accounts for 30 thousand Muscovites, while in Prague there is an average one second-hand bookstore for 15 thousand inhabitants, while in Budapest this figure is even higher.
The chairman of the Moscow City Duma Vladimir Platonov, who is also the head of the Moscow branch of the Russian Book Union, also beat the alarm. According to him, the number of families in which the love of reading is instilled from early childhood is inexorably decreasing. If in the 80s children were read in 70% of Russian families, today only 6% of parents introduce a child to a book. In addition, an analysis of the literature itself for a minor audience raises concerns in the city committee on telecommunications and the media for the “intellectual gene pool” of the capital. Therefore, representatives of the legislative branch of government now, along with reading propaganda, are campaigning for prohibitive methods of influencing the literary choice of adolescents. “Young people read obscene propaganda magazines,” - said the chairman of the commission on health and public health of the Moscow City Duma Lyudmila Stebenkova. Today, according to her, from the periodicals dangerous for young consciousness, “the market must be freed”.
In search of methods of influence on Muscovites, Moscow deputies and officials went from one extreme to another. In addition to the mayor’s already mentioned idea with the reprofiling of casinos, there were proposals to print quotes from Agniya Barto and Samuel Marshak on packages of sweets, advertise books on billboards along city streets, and link print production with television series. Inspired by the savior of the gene pool, able to master any budget for their programs, they even had to cool the city financiers. “622.1 million rubles are envisaged to promote reading. for 2007-2008, however, there are no extra-budgetary financing projects, ”recalled the head of the complex of economic policy and development of the city, Yuri Roslyak.
In general, the reading propaganda program, which also includes the banal allocation of funds for the purchase of literature for city and school libraries, was approved by members of the metropolitan government as a "fish", which should be finalized in a month taking into account all the proposals, the main one of which is to interest publishers and polygraphists. “There is a business that wants to participate in the expansion of bookselling,” said Yuri Luzhkov, “and the budget needs to be spent on expanding and replenishing libraries.”
Source: Dengin.ru
The Moscow City Hall has already calculated that the share of actively reading people in Russia today is 26%, which is almost below the global average. Despite the fact that Moscow, against the background of other Russian regions, still looks more enlightened, taking, according to the chairman of the committee on telecommunications and the media Vladimir Zamuruev, 7th place in the number of reading population among major megacities of the world, the quality of literature absorbed by the residents of the capital officials are not satisfied. “Fiction is supplanted by a gloss in which thoughts are crowded,” said Mr. Zamuruev. According to him, Muscovites prefer entertaining reading and functional literature to highly cultured works of art and recognized classics. According to the relevant department, there aren’t enough bookstores in Moscow either - there are 292 of them now, 48 of which are state unitary enterprises. One bookstore accounts for 30 thousand Muscovites, while in Prague there is an average one second-hand bookstore for 15 thousand inhabitants, while in Budapest this figure is even higher.
The chairman of the Moscow City Duma Vladimir Platonov, who is also the head of the Moscow branch of the Russian Book Union, also beat the alarm. According to him, the number of families in which the love of reading is instilled from early childhood is inexorably decreasing. If in the 80s children were read in 70% of Russian families, today only 6% of parents introduce a child to a book. In addition, an analysis of the literature itself for a minor audience raises concerns in the city committee on telecommunications and the media for the “intellectual gene pool” of the capital. Therefore, representatives of the legislative branch of government now, along with reading propaganda, are campaigning for prohibitive methods of influencing the literary choice of adolescents. “Young people read obscene propaganda magazines,” - said the chairman of the commission on health and public health of the Moscow City Duma Lyudmila Stebenkova. Today, according to her, from the periodicals dangerous for young consciousness, “the market must be freed”.
In search of methods of influence on Muscovites, Moscow deputies and officials went from one extreme to another. In addition to the mayor’s already mentioned idea with the reprofiling of casinos, there were proposals to print quotes from Agniya Barto and Samuel Marshak on packages of sweets, advertise books on billboards along city streets, and link print production with television series. Inspired by the savior of the gene pool, able to master any budget for their programs, they even had to cool the city financiers. “622.1 million rubles are envisaged to promote reading. for 2007-2008, however, there are no extra-budgetary financing projects, ”recalled the head of the complex of economic policy and development of the city, Yuri Roslyak.
In general, the reading propaganda program, which also includes the banal allocation of funds for the purchase of literature for city and school libraries, was approved by members of the metropolitan government as a "fish", which should be finalized in a month taking into account all the proposals, the main one of which is to interest publishers and polygraphists. “There is a business that wants to participate in the expansion of bookselling,” said Yuri Luzhkov, “and the budget needs to be spent on expanding and replenishing libraries.”
Source: Dengin.ru