March 1, 2007 at 12:56 Adobe is preparing an online version of Photoshop
Dozens of startups who are trying to create a full-featured online graphics editor will be out of work in three to six months - just in that time, Adobe promises to release a free web version of Adobe Photoshop.
The news was announced yesterday by company director Bruce Chizen. According to him, this is part of Adobe’s new strategy for the release of free online services with integrated advertising. They should complement the existing product line and expand the company's presence in the market. This is especially true now that more and more functional graphic editors and office applications created using Ajax technology appear on the Internet.
As part of the new strategy, the Adobe Remix online program has already been releasedfor online video editing (created on the Flex platform). A kind of primitive version of Adobe Premiere . Like Adobe Remix, the online Photoshop editor will be free, but with greatly reduced functionality. In the future, you can expect the appearance of other online programs from Adobe, as well as hybrid online-offline solutions. In this regard, Adobe’s strategy for transforming its own business model is very similar to Microsoft’s. In both cases, companies are trying to copy Google’s business model (free products, advertising revenue) - the director of Adobe directly says this. In the case of Adobe, we are talking about direct competition with Google, because the latest version of the Google Picasa photo program has already learned how to open .PSD files.
The news was announced yesterday by company director Bruce Chizen. According to him, this is part of Adobe’s new strategy for the release of free online services with integrated advertising. They should complement the existing product line and expand the company's presence in the market. This is especially true now that more and more functional graphic editors and office applications created using Ajax technology appear on the Internet.
As part of the new strategy, the Adobe Remix online program has already been releasedfor online video editing (created on the Flex platform). A kind of primitive version of Adobe Premiere . Like Adobe Remix, the online Photoshop editor will be free, but with greatly reduced functionality. In the future, you can expect the appearance of other online programs from Adobe, as well as hybrid online-offline solutions. In this regard, Adobe’s strategy for transforming its own business model is very similar to Microsoft’s. In both cases, companies are trying to copy Google’s business model (free products, advertising revenue) - the director of Adobe directly says this. In the case of Adobe, we are talking about direct competition with Google, because the latest version of the Google Picasa photo program has already learned how to open .PSD files.
