Hotel Habbo officially opened in RuNet

    The online hotel empire Habbo has acquired possessions in RuNet. This was reported by the Russian branch of the Finnish Sulake Corporation , which launched the project 7 years ago. On the site habbo.ru there is a Russified version of this multiplayer game, which attracts mainly teenagers 13-16 years old.

    The opening of Habbo in Russia took place in October last year. But recently, the local office was headed by Nadezhda Petropavlovskaya, who previously held the post of director of sales at REN TV. Apparently, with her appointment, the local project is undergoing a rebirth.

    Recall, entering the habbo community, the player creates a character and forms his appearance. After he pays attention to the interior of the hotel room, where the hero will have to live. Acquaintance and communication of community members is the foundation of the Habbo virtual world, which also includes market relations. They are based on the purchase of painted pieces of furniture and their exchange. In addition, users pay for participation in various habbo-events - games, parties, contests. According to Sulake, in 2005 the project brought about? 28.5 million.

    The total audience of local hotels in the world reaches 7.5 million visitors per month. “The secret to Habbo’s success is that players themselves create a virtual world around them,” says Nadezhda Petropavlovskaya. She notes that the administration pays particular attention to player safety issues. Their dialogues are monitored 24 hours a day with regular updates to censorship filters.

    Also popular now: