November 20, 2006 at 11:274 million active bloggers counted in Europe
Forrester Research conducted a census of European bloggers, of whom there were only 4 million people . Basically, these are young people who are addicted to new technologies and spend a lot of time on the Web.
Although there are very few bloggers, these young and active people are a very attractive audience for showing them ads. The study showed that bloggers are different from average internet users: they are more open and trust each other, which is ideal for the activities of marketers.
Although there are very few bloggers, these young and active people are a very attractive audience for showing them ads. The study showed that bloggers are different from average internet users: they are more open and trust each other, which is ideal for the activities of marketers.