Online advertising will surpass television

    Advertising on the Internet is gaining momentum so rapidly that in less than four years it will catch up and overtake its main rival - television advertising.

    Specialists at the Internet Advertising Bureau (IAB) are confident that by 2010, annual investment in banners and prepaid searches will exceed investment in TV commercials about the benefits of live yoghurts and the power of washing powder with magic granules. Already today, according to Guy Phillipson, head of the IAB, online advertising has conquered 10% of the entire advertising market, has overtaken radio and magazines and is not going to stop there.

    The most popular in web advertising are paid search results, followed by ads. Pop-ups account for only 0.7% of online advertising pie, .

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