August 22, 2006 at 22:35Friendster goes for the cordon
The popular social network Friendster , in which they are looking for friends, acquaintances, classmates, received an investment of $ 10 million. This money will be completely used up in the development of the project - its expansion and popularization in the web space. To a large extent, the Friendster team is pushing the prosperity of MySpace and Facebook on these plans .
Friendster’s president Kent Lindstrom said the campaign’s strategy is to return the project to its original idea. Upon reflection, the team decided to bet on promoting real, not virtual, connections.
In an interview, Lindstrom noted that he recognized the merits of MySpace. Indeed, it’s hard to argue with the achievements of this resource - MySpace controls 51% of the American social networking market, and teenagers are crazy about it. Friendster has 213 times less American audience, the resource is only 34th among social networks and communities of the country.
However, now there is $ 10 million to improve technology and promote the project abroad. The leading investor is DAG Ventures.
It’s not by chance that Frindster goes for the cordon: the site is becoming more and more popular outside the USA and Canada - only a quarter of its regular audience of 8 million people comes from these countries. Lindstrom said that, for example, 40% of calls come from English-speaking Asia - from Indonesia, the Philippines, Singapore, where many expatriates live. “Another 25% of our users live in Mexico, the UK and France,” he added.
Friendster’s president Kent Lindstrom said the campaign’s strategy is to return the project to its original idea. Upon reflection, the team decided to bet on promoting real, not virtual, connections.
In an interview, Lindstrom noted that he recognized the merits of MySpace. Indeed, it’s hard to argue with the achievements of this resource - MySpace controls 51% of the American social networking market, and teenagers are crazy about it. Friendster has 213 times less American audience, the resource is only 34th among social networks and communities of the country.
However, now there is $ 10 million to improve technology and promote the project abroad. The leading investor is DAG Ventures.
It’s not by chance that Frindster goes for the cordon: the site is becoming more and more popular outside the USA and Canada - only a quarter of its regular audience of 8 million people comes from these countries. Lindstrom said that, for example, 40% of calls come from English-speaking Asia - from Indonesia, the Philippines, Singapore, where many expatriates live. “Another 25% of our users live in Mexico, the UK and France,” he added.
