Online Trends 2019
You have probably already heard about the annual Internet Trends analytic reports from the “Queen of the Internet” Mary Meeker . Each of them is a storehouse of useful information with many interesting numbers and forecasts. In the last 334 slides. I recommend that you familiarize yourself with all, but for the format of the article on Habré, I present my interpretation of the main points from this document .
- Already 51% of the world's inhabitants have Internet access - 3.8 billion people, but the growth in the number of Internet users continues to slow down. In connection with this phenomenon, the global smartphone market is shrinking.
- E-commerce accounts for 15% of all retail in the United States. Since 2017, the growth of e-commerce has declined significantly, but it is still significantly ahead of that in offline in percentage terms and slightly in absolute value.
- With the slowdown of the Internet, competition for existing users is becoming more complicated. So the cost of attracting one user (CAC) in fintech is now at $ 40 and this is approximately 30% more than 2 years ago. Realizing this, the venture interest in fintech seems excessive.
- The share of advertising costs in mobile services and on desktops equaled the share of time users spend in them. Total advertising spending rose 22%
- The audience of podcast listeners in the USA has doubled over the past 4 years and currently numbers over 70 million people. Joe Rogan is ahead of almost all media in this format, except for the podcast from The New York Times.
- The average American spends 6.3 hours a day on the Internet. More than ever. At the same time, the number of people trying to limit the time spent with a smartphone in their hands for the year increased from 47% to 63%. They themselves are trying, and 57% of parents use the restriction functions for children - almost 3 times more than in 2015.
- The rate of increase in pastime on social networks fell 6 times (164 slide). At the same time, the report has a graph reflecting an impressive increase in traffic from Facebook and Twitter for most publications (177 slide), although this graph is based on data from 2010 to 2016.
- In the current work, Mary does not say a word about “fake news”, which is strange, because in the past a lot was said about distrust of social networks as a source of information. However, in Internet Trends 2019 it is mentioned that 2 times more people began to notice news from YouTube. Why then talk about the importance of Facebook and Twitter for the media, arguing that the old data?
- The likelihood of cyberattacks is increasing. Among the 900 data centers, in 2017, downtime cases were reported by 25% of the total, in 2018 already 31%. But reinforcement learning is worse for protein neuros than machine ones. The share of sites with two-factor authorization has not only not increased since 2014, but also decreased.
- 5% of Americans work remotely. Since 2000, with such incredible progress in the development of the Internet, the environment and tools, this value has grown by only 2%. Now all articles about the lack of need for a physical presence seem to me exaggerated.
- US student tuition debts exceed a trillion dollars! Just the other day I read about fintech startup on student loans, which attracted an impressive amount of capital and only now I understand why.
- The number of people in the world concerned about data privacy problems has fallen from 64% to 52% over the year. It turns out that the public flogging of Zuckerberg, California State, the European GDPR and other principles of state control satisfy the desire of certain groups of the population.
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